나이키 마케팅(영문)

NIKE▶CONTENTS◀IntroductionMarketing strategyGlobal marketingProblemContributionIntroduction ◆ HISTORY - 1968 Nike was established by University of Oregon track coach Bill Bowerman and Phil Knight 1971 Nikes Swoosh design logo was created by Portland State University graphic design student Carolyn Davidson 1979 Nikes Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. 1986 Nike revenues surpass $1 billion for the first time. 1988 Nike introduces its Just Do It slogan. 1990 Nike opens the first Niketown store in downtown Portl

Nike having a problem of negative image due to sweat shop and imitation it is suggesting high responsibility to corporate responsibility. http://blog.naver.com/songman7 “송교수의 마케팅 클럽” – Nike’s marketing strategy검색일자 : 2010. 4. 21Pateora, Mcgraw-Hill “International marketing”WWW.Nike.com, http://blog.naver.com/spam8281?Redirect=Log&logNo=130071564925http://zhidao.baidu.com/question/117270255.htmlhttp://www.icson.com/Service/NewsDetail.aspx?Type=Article&ID=1855http://tieba.baidu.com/f?kz=528218468http://blog.myspace.cn/e/404671237.htm

CONTENTSCompany Intro4P analysisNational SWOT analysisInternational SWOT analysisBrand marketingNIKECOMPANY INTROGroup 5Company IntroHistoryCo-founder: Bill Bowerman & Phil KnightBlue Ribbon Sports “Nike”American IndividualismSelf-confidence of babyboomerHealth concernGoddess of victory ‘Nike’ Swoosh logoGROUP 5TodayGlobal Nike: operating in more than 160 countries.Employee:nearly one millionBrand value:Annual 77.2 billionGROUP 5Company IntroKorea NikeSamna sportNikeNike is presentedKorea as well as many other countriesBecause of global strategyGROU

MarketingContentsCompany Intro4P analysisNational SWOT analysisInternational SWOT analysisBrand marketingConclusionCompany introCompany OverviewBill Bowerman and Phil Knight that are Nike Co-Founder established ‘Blue Ribbon Sports’ to supply high quality shoes. BRS’s sales are about $8000 in the first year. In 1971 goddes of victory ‘Nike’ devised the company’s name and swoosh logo was introduced. Finally in 1972 Nike that today we know was launched. In the past, Nike based in the United States as a small shoe company like sports shoes, clothing, but today this company

Fantastic FourNikeMarketingContentsAbout NikeGlobalizationSWOT AnalysisSTP StrategySurveyMarketing Mix Strategy(4p)ConclusionIntroductionBodyConclusion History1962 Establishment as the name of BRS.1981 Foundation of NIKE International exclusively responsible for Overseas business 1988 Just do it campaign start19