[국제마케팅] wine clubs in the world

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2008.05.20 / 2019.12.24
17페이지 / doc (MS워드 2003이하)
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목차: INDEX

1. INTRODUCTION
1) WINE PRODUCING
· FRANCE
· SPAIN
· AUSTRIA
· ITALY
· AUSTRALIA
· CHILE
· SOUTH AFRICA
· PORTUGAL
· NEW ZEALAND
· ARGENTINA
· LEBANON
2) WINE CONSUMPTION
· ARTICLA
· GRAPH
· TABLE
3) WINE CLUB
· BACKGROUND
· OBJECT
2. BODY
1) WINE CLUBS IN THE WORLD
· UK (WITH EXPANATION)
· FRANCE (WITH EXPANATION)
· AUSTRALIA
· USA (WITH EXPANATION)
· SWITZERLAND
· URUGUAY
· ARGENTINA
· PORTUGAL
· POLAND
· ITALY (WITH EXPANATION)
· SPAIN
· GERMANY (WITH EXPANATION)
· NETHERLAND
· CANADA (WITH EXPANATION)
· SOUTH AFRICA (WITH EXPANATION)
· AUSTRIA
· CHINA (WITH EXPANATION)
3. CONCLUSION
· CONCLUSION

본문내용: According to another article from Wine Business, Consumer preferences shifted in recent years towards varietal bottled wine, which are of higher quality, more flavour, easier to understand and access and are more stylishly presented. Across the global wine market, existing consumers are trading up and new drinkers are being attracted by wine.
The dramatic shift in the consumption of wine demand is reflected in the growth of the premium and super-premium market segments at the expense of the basic segment.
There are fundamental trends, independent of fluctuations in the economy, which are driving this premium wine growth:
• As income and wealth increases, consumers spend a higher proportion on wine.
• The prime wine consuming age group are a growing proportion of the population and their wealth share is increasing.
• Wine fits lifestyle shifts in flavour
of natural, customised and health products and a desire for quality experiences.
• The globalisation of consumer preferences is extending these Western behaviours to Asia.

참고문헌: Reference:
International Wine Club Association-www.internationalwineclubs.com
The Wine Institute-www.wineinstitute.org
China Wine Club-www.wine-club.cn
Wine Business-wineandvines.com
China Wines Information Website-www.wines-info.com
Wikipedia-en.wikipedia.org
Wine on the Web-www.wineontheweb.co.uk
Little Wine club-www.littlewineclub.co.uk
So on..

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