VAT and CCT Viable Systems Approach and Consumer Culture Theory - A Conceptual Framework

  • 등록일 / 수정일
  • 페이지 / 형식
  • 자료평가
  • 구매가격
  • 2016.02.04 / 2016.02.04
  • 16페이지 / fileicon pptx (파워포인트 2007이상)
  • 평가한 분이 없습니다. (구매금액의 3%지급)
  • 800원
다운로드장바구니
Naver Naver로그인 Kakao Kakao로그인
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
이전큰이미지 다음큰이미지
본문내용
Viable Systems Approach and Consumer Culture Theory:
A Conceptual Framework
Contents
Abstract Review
Consumer Culture Theory ( CCT )
Viable System Approach ( VSA )
Applying the VSA to CCT framework
Conclusion
1. Abstract Review
The aim of this study is to depict the relational dynamics between the firm/ brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the viable systems approach (VSA) with consumer culture theory (CCT), which considers the individual as an active co-maker of the product/brand (몵prosumer몶). The VSA view of the firm overcomes the limitations of CCT research, which is mainly focused on the individual, giving little consideration to the other actors in the context.
2. Consumer Culture Theory ( CCT )
Arnould and Thompson (2005) identified four main research streams within CCT:
Consumer identity projects
Marketplace cultures
Socio-historic patterning of consumption
Mass-media marketplace ideologies, and
consumers몶 interpretive strategies.
In this study we will focus mainly on the first of the above-mentioned research streams
자료평가
    아직 평가한 내용이 없습니다.
회원 추천자료
  • The New Logic of Social Science(영문)
  • consume according to the price and this aggregate rational choice move market price to equilibrium price. However, this rational choice sometimes results in the failure of the system, such as chicken game and hyperinflation. A more problematic case is when this pattern is applied to political phenomena. In case of voting, for example, rational actor knows that his vote has no decisive effect, but he should invest his time for voting. Thus, for rational maximizers, voting is irrational action in that they put resource but there’s no outcome.Such examples are useful to dispute some theorists

  • [반응공학] Nano diagnosis technology(영문)
  • a sample. Multicolor optical coding for biological assays has been achieved by embedding different-sized quantum dots into polymeric microbeads. Nanopore technology for analysis of nucleic acids converts strings of nucleotides directly into electronic signatures.3.1.2 Drug deliveryNanotechnology has been a boon for the medical field by delivering drugs to specific cells using nanoparticles. The overall drug consumption and side-effects can be lowered significantly by depositing the active agent in the morbid region only and in no higher dose than needed. This highly selective approach reduc

  • 일본의 화장품시장 분석 및 진출 방안 연구(영문)
  • consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also influence. A famous makeup artist in Japan recommended cosmetics of South Korea, and Japanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because of the popularity of Korean celebrities, the sales of product which is the popularity as a model, also has skyrocketed. Also the size of Japanese cosmetics market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market

  • [호텔인적자원관리] 한국 호텔산업과 조직생태(영문)
  • and studies on how to maximize their revenue rather than the ecological lifespan of the hotel population. Hotel businesses like to focus on what strategies they can implement to better serve and satisfy the customers so that they become regular users. In doing so, they conduct experiments and analysis of the customer population. The work A data mining approach to developing the profiles of hotel customer advocates that hotels need to develop a viable customer retention strategy to stay competitive. They also assert that such strategy rest on customer relationship management, and to facilit

  • [학사] [영어 논문] American hegemony present through McDonalds in the Philippines
  • and opposition than other forms of hegemony.This probably would be the reason why study on American hegemony in thecultural sector is rare compared to its importance. (Nye, 1990)One of the important sectors that are greatly influenced by culturalhegemony may be food choice. It is a way of expressing the culturalidentity of certain groups. In “We Are What We Eat,” Donna R. Gabacci(1998) identifies food habits “as concrete symbols of human culture andidentity.” Any changes in the foods, eating habits, preparation, or theway it is served and consumed may affect the traditional wa

오늘 본 자료 더보기
  • 오늘 본 자료가 없습니다.
  • 최근 판매 자료
    저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.
    사업자등록번호 220-06-55095 대표.신현웅 주소.서울시 서초구 방배로10길 18, 402호 대표전화.02-539-9392
    개인정보책임자.박정아 통신판매업신고번호 제2017-서울서초-1806호 이메일 help@reportshop.co.kr
    copyright (c) 2003 reoprtshop. steel All reserved.