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The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information
The Moderating Effect of Product Knowledgeon the Learning and Organization of ProductInformationBy: ELIZABETH COWLEYANDREW A. MITCHELLContents: Introduction.Theory.Knowledge level differences.Method.Results.Discussion.1- Introduction:The objective of this research is to examine how differences in product category knowledge affect the organization of new brand information in consumers
30페이지 | 1,000원 | 2016.04.16
Prior Knowledge and Complacency in New Product Learning
Prior Knowledge and Complacency in New Product LearningSummary 우리 연구는 신제품 정보습득에 있어서 기존 지식의 역할에 대해 조사했다. 3개의 연구는 적은 기존 지식을 지닌 소비자에 비해 높은 기존 지식을 갖은 사람들이 신제품에 대해 덜 배운다는 것을 증명한다. 더구나 높은 지식의 소비자는 더 많이 배울 수
7페이지 | 800원 | 2016.04.16
[경영학] 지식경영방식과 적용사례(Knowledge management)(영문)
product life cycle and knowledge society paradigm are emerged The pace of a new business environment changeis accelerating For company`s survival and progress, knowledge iscritical factor that sharing and utilizing new knowledge1-2. Social background and necessity of knowledge management.Management style of Enterprise is changed(product-information- knowledge) Companies want to take max
22페이지 | 2,100원 | 2011.06.08
product knowledge and surging purchasing power, are more sophisticated and value-oriented. Instead of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers. 4. Market players4-1. Foreign playersMultinational enter
21페이지 | 2,100원 | 2010.08.31