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[서비스마케팅] Designing the Communications Mix for Services
Designing the Communications Mix for ServicesChapter 5Table of Contents4. The Marketing Communications Mix3. Set Clear Objectives ForMarketing Communications2. Communicating Services PresentsBoth Challenges and Opportunities1. Communication Plays A Key Role in MarketingAdding Value through Communication Content정보제공 및 상담은 Adding Value를 위한 가장 기본적이고
21페이지 | 1,800원 | 2010.07.30
Center, Service Design etcCorporate Center: general charge in strategies of KT group7-S AnalysisShared ValueSystemstandardize supervision system : WITH systeminformation management system : KT idea Wiki systemcompensation system : pay band systemCustomer-centered system : VOC alarming system & wire-wireless 365 customer centers7-S Analysis7-S AnalysisStrategyKT: large market sh
30페이지 | 2,100원 | 2010.08.14
Community ProjectsContinuing support of community projects at each of the eight overseas regional headquarters- improving the educational conditions in underdeveloped countries through our partnerships with The Korean National Commissionfor UNESCO and Samsung UNESCO Education Fund.Supporting local communities through eight volunteer service centers in KoreaTask3. Strengthening Communicatio
20페이지 | 1,800원 | 2010.07.30
communication between the company and customers. - Online shopping is unavailable in the official Apple homepage.Support iBook, culture and Arabic – localizing-Open education centers in the newly coming customer service centers.-Almost none of the iBook contents are written in Arabic or related to the Middle Eastern culture.Price attra
17페이지 | 1,700원 | 2011.09.23