통합검색 (122) |
레포트 (122) |
방송통신대 (2) |
자기소개서 (0) |
독후감/감상문 (6) |
사업계획서 (1) |
기업보고서 (0) |
서식 (0) |
표지/속지 (0) |
PPT템플릿 (0) |
레포트 (122)
[경영학] 서비스 품질이 소비자의 구매 행동에 미치는 영향(영문)
service qualitypost-purchase behavior intentionsConsumer’s personalityenterprise’s service recovery strategyPurposeConceptQuality itselfCustomer SatisfactionComparison and gapService Quality; Research methodologyService qualityExpected service qualityDifferencePerceived service qualityService recoveryStrategies● Active● PassivePost-purchaseBehavior intentions● Activ
30페이지 | 1,900원 | 2012.04.24
서비스 퀄리티의 차이, 소비자의 개인적 특성과 다양한 서비스 회복 전략이 구매 후 행동 의도에 미치는 영향에 대한 연구(영문)
service qualitypost-purchase behavior intentionsConsumer’s personalityenterprise’s service recovery strategyPurposeConceptQuality itselfCustomer SatisfactionComparison and gapService Quality; Research methodologyService qualityExpected service qualityDifferencePerceived service qualityService recoveryStrategies● Active● PassivePost-purchaseBehavior intentions● Activ
30페이지 | 1,900원 | 2012.06.20
[마케팅] Effect of price promotion on the perceived price(영문)
services The products to have different price levels .ⅰ. lower in price (if traveling in low season)ⅱ. average (if traveling in medium season) ⅲ. higher in price (if traveling in high season). ConclusionConclusionThe effect of price promotions on the formation process of perceived priceIt is relevant to point out the importance of the study of promotional effects on the consumer’s
45페이지 | 2,800원 | 2010.11.24
services that require the use of time, such as television, skiing, fishing golfing, and so onAs consumer have less leisure time, they are often willing to spend more money on the precious time they do have (travel, extreme sports, and eating out)Money and Time BudgetIBody6O5B7B3B4B1B5Consumer ResourcesB2Time-saving goodsProducts that help consumers decrease nondiscretionary time ex
78페이지 | 2,800원 | 2011.02.15