The story of Alcoholic beverage

ContentsIntroduction History of Coca-ColaBrand Image of Coca-ColaLogo / ColoringBottle DesignSanta ClausPolar BearGlobal Economic FactorsBasic StrategyMarketing StrategyProductPlacePricePromotionBrand EquitySports MarketingLogisticsOperationsCSR and EthicsFinancial StructureHuman ResourceBibliographyIntroduction The Coca-Cola Company is a beverage company, manufacturer, distributor, bottler, and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Pemberton in 1886. The Coc

Andong Tour Introduction to AndongAndong is the home of Confucianism in Korea. During the Joseon Dynasty, Andong attracted scores of Confucian scholars becoming a pioneeringConfucian thought. This city also contained the highest number of private schools from the Joseon Dynasty as well as Confucian schools. To this day, Andong still has around 26 private schools from the Joseon Dynasty. This city also acted as a home to the noble class during the Joseon period. Many of the homes of the noble class are still standing in Andong; some are kept up by the relatives of the original owner. Certain

of soju advertisement use popular female models to arouse perception of the product. Also these advertisements come along with music and flashy performance. (2) The scale of Advertisement market related to the beer market is huge.According to the research, the amount of money expenditure that the top 10 advertisement companies have made on the products that Americans concern including cars, fast food, and beer reaches to 13billon dollars. The marketing of alcoholic beverages is a significant portion of advertisings spending pie. Recent advertising expenditures in the United States for beer

The Coca Cola CompanyFounded in 1886 by Johnston PembertonMuhtar Kent is present chairmanProduct : BeverageRevenue (2009) : 30990.00 M Revenue growth (1 year) : -3.00%Headquarters: Atlanta, Georgia, USA- The history of Coca Cola CompanyCoca Cola Company began in 1885 with a new invention of the original Coca Cola recipe by the owner John Pemberton and a year later, Dr. John Pemberton a pharmacist from Atlanta, Georgia, started to invent it. However, the original formula was distorted several times in the first decade or two, including the elimination of alcoholic ingredients by the ti

Situation AnalysisCoperate AnalysisCompetitive AnalysisSTPConcept DeductionIMC StrategyIndexDo you know Becohol?Becohol beverage = subset of alcohol and non-alcohol beverageCarbonated beverage + fermented liquor The range of becohol How Becohol was appeared?Less-stimulus drink’s appearance- non alcohol, low calories etcPackage marketing’s prevalent- Pursuing high qualities and distinctive style on their brand image and the design on package.Change of consumer group- around 40s consumers to around 20s young group.And it’s market is being pop