Global Mass Communication

communication induces customers participation. These campaigns were awarded in abroad top advertisments like Clio Awards, New York Festival, etc. Also, in 2008 and 2009 Nike human race, global running event, is annually held with distinguished strategy and it was a successful mass meeting. 4P analysis(1) ProductThe clothes and sweatshirt that famous team players supported by NIKE put on sell pretty much. NIKE uses Tiger Woods and succeeds to raise golf market share. The product NIKE is seeking is to allow everyone access the best technology. Now, the sales and profits change rate of NIKE

global experiences. Embracing diversity creates an atmosphere of inclusion and appreciation, encourages innovation, and supports a better work environment for GAP Inc. employees.(3) More than a jobThe company focuses career development on the individual, with a big emphasis on providing a variety of experiences over time. The company also works to provide career development opportunities in other ways:(4) Engaging EmployeesThe company seeks to connect with, and support, their employees in many ways — communicating more openly and honestly, showing appreciation for a job well done, provi

global companies such as Apple, Samsung and etc. Due to the dizzying pace of the digital revolution and the cut-throat competition in the industry, it is difficult for existing brands to maintain absolute market leadership. Customers in the digital era give high premium to individuality and to a wide variety of preferences. Therefore, Reigncom came up with technical strategy of upgrading its services which is the concept of “Firmware Upgrade.” It is an interactive communication program through which the company can find out user preferences information that is invaluable in designing even

communication and deliver valuable, differentiated, individual information. As a result of change in socio-economic preferences of general population and restructuring of European economic space, e.g. creation of European Union, globalization of trade, there is an increasing number of starting businesses with a different form of tourism production. While the dominant form of tourism service industry for the last several decades was Fordist mass tourism, the focus is now shifting to post-Fordism (Doganis, 2001). Mass consumption of a standardized product provided by a few sellers in the mark

Global System for Mobile communications 종합정보통신망과 연결되므로 모뎀을 사용하지 않고도 전화 단말기와 팩시밀리, 랩톱 등에 직접 접속하여 이동데이터 서비스를 받을 수 있는 유럽식 디지털 이동통신 방식이다.기반의 휴대폰은 2009년 감소 추세로 접어든 뒤 2011년에야 회복세로 전환 전망, 그 중 EDGE단말기는 음성과 데이터에 대한 수요를 충분히 감당할 수 있어 2012년까지 GSM기반의 휴대폰 예상 출하 대수는 6억 7,880만 여 대이며 2013년 7억3,320만 여 대이