Case study_International Business_Alto_MBA_Star Alliance_Prof Hannu Seristo

Prof. Dong-sung.Cho 13Evolution of the MBV ThoughtDecember 1973: Trials and errors at the MBA classes of HBSDecember 1992: Application of SER-M Framework to the project on “Theshift of axis in the global semiconductor industry”1993 ~ present: Application of MBV to various projects such as:⚫ Strategy: Relatedness of diversification as transferability of “mechanism”⚫ International business: Categorization of globalization processes into 4stages of Localization→Loc-balization→Globalization→Glo-calization⚫ Marketing: Identification of “New tribe” as a means for de

International Alphabet number 5, 국제 알파벳 번호 5IAB Internet Activities Board, 아이에이비IAB Internet Architecture BoardIAC InterApplication Communication, 아이에이씨, 인터 애플리케이션 커뮤니케이션IAC International Advisory Committee, 국제 자문 위원회IAG Instruction Address GenerationIAGC Instantaneous Automatic Gain Control, 순시 자동 이득 조절IAT International Atomic Time, 국제 원자시IBF Input Buffer FullIBG InterBlock Gap, 블록 간격, 블록간 틈새IBM Internation Business Machine CorporationIBM Internation Business Mac

International M&A. Joint Ventures & Beyond.Na-Young Hwang. 2003. Agency Problems in M&A; An analysis of Bertelsmanns acquisition of Napster.Kyoung-Won Lee. 2001. Mergers and Acquisitions in financial services, Strategies to maximize shareholder value (case study: Citicorp/Travelers Group).Ji-Young Kim. 2001. Analysis of Mergers and Acquisitions in the telecommunications Industry: Motivations and Regulatory Environment.Soik Lee. 2001. Analytical Perspectives on Mergers and Acquisitions.Dong-Hwan Kim, Jong-Chun Kim, An-Sang Kim. 2000. 21C Merger & Acquisition.Yukihiko Matumoto, Dimitrios

international studies universitydianeqin@hotmail.com　e-mailWaitingfu guoqunbeijingpeking univ.fugq@gsm.pku.edu.cn86-10-62765140e-mailWaitinghu zuohaobeijingtsinghua univ.huzh@zem.tsinghua.edu.cn　e-mailWaitingliu zhichaoguangzhusouth china university of technologybmzcliu@scut.edu.cn86-88370798e-mailConfirmedjiang linxiongguangzhusun yat-sen Univpusjlx@mail.sysu.edu.cn86-84110801e-mailWaiting彭睿棋 shanghai上岛加盟经理(UBC Coffee)NA86-15000668077phoneConfirmedStarbucks ChinashanghaiStarbucksNA86-21-24125888phoneWaitingqian jiayingbeij

Alto, CA, while keeping R&D in-house.∘ Marketing Strategy① LocalizationIriver executed cooperative marketing with existing top brand like MSsoft and MTv for enhance its brand power. And Iriver localized brand by employing top celebrities and sportstars as advertising pillar like Britney Spears or Alexandre Rodrigues. Also, Iriver employed porn stars as models aimed young Americans who love digital devices. It was possible due to less repulsion than Korean. ② Buzz Marketing & Purple cow MarketingThey used ‘word of mouth’which has no limit of time/space. They established