ADVERTISING COMPARISON

advertisements of X-note. Therefore, the message of this advertisement is :“The laptop computer which has a chic design, suit men and women fine equally regardless to the gender of the user. 3. The comparison of SENS and X-noteBased on the analysis of above, we compared Enjoy it perfectly, It SENS of SENS and Chic by X-note of X-note StandardEnjoy it perfectly, It SENSChic by X-noteMusiccreated musicswing jazz musicClub Des Belugas - Fred Astaire Puttin On The Ritz EndorserIm Sujung (who various images can be adapted to for each advertisement.)Sin Mina(who is known as a

advertisement campaign strategy. These people have no financial burden because their companies cover all the cost. The target customers are highly loyal and low price-sensitive. They mainly concern the quality of the service and tend to use domestic airlines to avoid an inconvenience of transfer and to save time. 3. Brand positioning- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appeal

comparison ADThey already pioneerin marketNow, they have to deliver their another value of their smartTV TargetMen who in their early or middle thirtiesMen who are economically stableMen who still want to live young life, interested such as video games and 3DmoviesGet smart, Make your lifeFeature of New AdvertisementEmotional approaches → by music / images for mood and attitudes.Advertisement has not selling premise, feature or lecture1. Heart and Soft sellSensational advertisement is most memorable than other types.Types of emorable Advertisement(Sensational : 56.2%, H

Comparison of the strategy expanding abroad between E-Mart and Carrefour in China.Part Ⅱ. Analysis of E-Mart 1. SWOT Analysis● Strength● Weakness● Opportunity● Threat2. 5 Forces of E-Mart3. Financial AnalysisA. Sales revenue B. Operating profit marginC. Total assets turnover ratioD. Sales revenue in China E. Operating profit in ChinaF. Current ratio G. Debt-to-equity ratioH. ROE (Return on equity)Part Ⅲ. Recommendation1. Enforcement of efficiency 2. Need for remodeling of aging stores3. Need for possession of distribution centers in China to connect with online

comparisons between E-bay and Auction. *E-bay’s Menu: E-bay has 9 menus which consists of Fashion, Motors, Electronics & Technology, Collectibles & Art, Home, Outdoors & Décor, Movies, Music & Games, Deals & Gifts, Branded Stores, and classifieds and 36 subcategories. When you click the menu, there is ‘Popular searches’ downside of page. It presents the words which are most frequently searched by users and when you click the one of them, the simple list of photos is showed up. Also, when you search the product, you can decide the range of price, the condition of product (new one or us