Chapter 2. Developing Marketing Strategies and Plans

2008: The Thrifty 50list. Mission/ Objectives/ StrategiesHyundais current mission is to become a top class automobile manufacturer in the world. And their objective is Innovation for Humanity. In 2001, Hyundais mission was to become a global top five car maker by 2010. However, Hyundai, caught in a nut-cracker situation, faced technology limitations to dominate the high end market and threats from cheap Chinese cars. Therefore, fundamentally, technology innovation deemed as quintessential for improving the overall quality of Hyundai products. Hyundai strategy is to develop its unique

A table of contentspageⅠ. A Introduction Ⅱ. The main subject Chapter1. A foreign workforce employment present situation 1. the labor market feature (1) The unbalance of manpower supply and demand(2) Lack of manpower phenomenon of a small and medium industry 2. Foreign workforce influx development3. A characteristic of a worker foreign our countryChapter2. An economic effect of the foreign workforce employment 1.Theoretical analysis of the foreign workforce employment (1) Supporting argument (2) An argument against 2. Actual proof analysis of the foreign workforce employment

and the number of operation division increased to 190. Until the 1970’s, such management strategies allowed GE with continuous growth and rapid development for almost a century since its establishment.During President Johnson’s retirement in 1981, GE had 250 operation divisions and was the most diversified company in the world, but its market value ranked only around 10th within the US. Also, GE’s long-term strategy and vision was blurred due to excessive diversification, even in the non-electric fields which also resulted in overall loss of profit.Chapter 2-1. Daewoo’s ChangesIn 1

and Possibility of Korean Tea CultureIf the social structure and cultural preferences were interconnected, understanding this relationship helps for anticipating and planning for globalization of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three main explanations of paradigm shift in 21C are presented below. Artisan Spirit: Uniqueness and High QualityA lot of experts on global coffee market say consumers are now longing for uniqueness rather than standardized flavor

market leaders such as Google, Yahoo, and Microsoft, because those companies dominate the market and it is hard to penetrate the market and succeed since there is the strong brand and royalty for existing firms.2. How is the search industry changing? What forces seem most likely to bring about major change to the industry within the next three to five years?2.1 Search engine industryAt the end of 1990s, Internet companies treated search field as nuisance. After the leading companies, Yahoo, Lycos, Excite, Infoseek grew, they started competition for developing search engine. But they didn