아베크롬비 성공전략(영문)

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  • 2014.07.08 / 2019.12.24
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목차
Part 1. Introduction
- About A&F
- What they do best
- Why they started to expand to Asian market

Part 2. Starting Business In Korea
- SWOT
- 3 problems considered as obstacles

Part 3. How to Succeed
- Discrimination issues
- Copy right issues
- Inappropriate imagery issues

Part 4. Conclusion
본문내용
About A&F

Founded in 1892


Brand's market focuses on
casual wear for young people
aged 18 to 22


Has more than 1000 locations
in the world
- 946 stores in USA
- 99 stores in others
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