캐논 카메라 마케팅 전략(영문)
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2015.01.12 / 2015.01.12
- 16페이지 / docx (MS워드 2007이상)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 1,700원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
추천 연관자료
- 목차
-
Ⅰ. Background of Selecting Cannon
1. Market analysis of Canon and the Reason Why We Choose Canon.
2. The Current Camera Market Trend
3. Trend in Tourism
Ⅱ. Introduction of Product and Market Analysis
1. What is life-logging?
2. LifeCam
1) Why we need LifeCam
2) Product Information
3. Segmenting&Targeting
The new BCG Matrix
4. Positioning
5.SWOT
Ⅲ. Promotion Strategy
1. Advertising message
2. Publicizing LifeCam through Social Networking Service
3. LifeCam for Blindness
4. Alliance
5. NIKE she runs Seoul 7k
Ⅳ. Conclusion
Ⅴ. Reference
- 본문내용
-
Ⅰ. Background of Selecting Cannon
1. Market analysis of Canon and the Reason Why We Choose Canon.
Canon took the first place by 35.9% in the camera market share worldwide according to the sales report from January to November in 2012. Canon is also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Canon has been keeping the first place of the market place in about 10 consecutive years. However, what you should not overlook is the fact that it takes the first place of camera market with interchangeable lenses. Camera with interchangeable lenses means that mirror-less camera and DSLR. Canon particularly holds a high market share of 58.9% only in DSLR camera market. The reasons why Canon drives the incessant popularity can be sum up into three. The first reason is that Canon provides reliable products with higher qualities even though they have similar specifications with other brands. In addition, Canon allows customers to take pictures of different feelings depending on their skills and wants by offering various lenses comparing to competitors. Lastly, Canon provides a complete lineup in every camera from popular camera to premium camera so that all people in different levels can afford Canon camera. Traditionally, Canon has been showing up their DSLR as their strength. Their strength, however, can poison them in the long run. Nikon, currently occupying the second place in the camera market, is constantly developing new DSLR products to surpass Canon. Olympus accounts for 70 percent of optical camera in Korea and Samsung camera has launched a ‘Smart Camera. Also, Sony and Olympus have launched mirror-less camera considering the shortcomings of DSLR:a matter of portability. Mirror-less camera market has a prospect of outstripping DSLR market sometime in the year 2015 as long as it keeps growing rapidly. Compact camera market around the world has been falling because of smartphones. Canon compact camera market is not an exception. It means that Canon’s only one way strategy which focuses on DSLR market is risky and they need to pioneer new market for this reason. ‘Lifecam’, as a small camera, can be grouped into compact camera. Therefore, it gives Canon a great opportunity to recover their compact camera market. Also, Canon launched Canon 100D recently which was the most lightweight and smallest DSLR in the world. This represents Canon’s potential for making smaller cameras while retaining high-definition of DSLR. In conclusion, we select Canon as our company in that it can ensure a number of customers with the based brand awareness and it is also seeking for the new market out of the DSLR market.(Lifecam is action/outdoor camera) Also, as it is mentioned beforehand, Canon with the technology that keeps the quality of DSLR to compact camera is considered best to develop Lifecam than other camera brands.
- 참고문헌
-
http://www.macmillandictionary.com/buzzword/entries/lifelogging.html
http://www.kickstarter.com/projects/martinkallstrom/memoto-lifelogging-camera
http://www.1001noisycameras.com/2012/10/new-memeto-tiny-automated-life-logging-wearable-camera-kickstarter.html
KAIST 전산학과 제 3회 라이프로그 관리 기술 워크샵
http://blog.naver.com/bilykid?Redirect=Log&logNo=130092569256
http://www.asiae.co.kr/news/view.htm?idxno=2013042509594182889
캐논코리아 홈페이지_ 2012년 7월 1일자
니콘)http://www.it.co.kr/news/mediaitNewsView.php?nSeq=2279254
고프로)http://crys5004.blog.me/20189034489
소니와고프로 비교)http://cafe.naver.com/gopro/2876
소니 액션캠)http://jkmediatown.tistory.com/332
http://www.etnews.com/news/home_mobile/living/2749971_1482.html
액션캠 시장의 확대)http://www.wikitree.co.kr/main/news_view.php?id=102429
액션캠어플)이고캠
카메라시장)http://blog.naver.com/ultralab?Redirect=Log&logNo=126383101
콤팩트 카메라와 스마트폰 카메라의 관계)http://www.photom.com/news_user/182069
소니와올림푸스의 합작)http://www.ddaily.co.kr/news/news_view.php?uid=105631
캐논카메라트랜드)
http://kr.aving.net/news/view.php?articleId=595579&Branch_ID=kr&rssid=naver&mn_name=news ->소형 스마트폰처럼작은일본카메라트랜드역시소형) http://bizkhan.tistory.com/2655
카메라 발전 역사)
http://blog.naver.com/choiganae?Redirect=Log&logNo=100100602429(사진)
http://navercast.naver.com/contents.nhn?rid=122&contents_id=4443
디지털 카메라)http://navercast.naver.com/contents.nhn?rid=122&contents_id=4443
http://www.spocam.co.kr
자료평가
-
아직 평가한 내용이 없습니다.
오늘 본 자료
더보기
최근 판매 자료
- 이니스프리_소개 및 역사, 현황
- 아웃소싱의 성공 실패 사례 애플의 성공사례IBM의 실패사례
- 무신사 마케팅,경영전략 사례분석과 무신사 SWOT분석 및 미래전략 수립
- 투자론) 증권분석과 투자전략 수립에 있어 효율적 시장과 비효율적 시장의 차이점
- [호텔경영] 하얏트(Hyatt) 호텔의 SNS마케팅 분석
- 기업의 일반환경 중 경제적 환경에 대해 설명하고, 현재 기업이 처해있는 경제적 환경(이자율, 유가, 환율, 물가 등)에 대해 사례와 함께 설명하시오
- 넷플릭스 한국시장 진출전략 사례분석 - 넷플릭스 기업분석과 국내 문화산업에 미친영향 분석 및 넷플릭스 한국시장 현지화전략과 마케팅 4P전략 분석 및 향후시사점
- 캐릭터의 정의와 특징 및 현황과 전망
- [국제통상론] 한국-EU간 주세 酒稅 분쟁사건 의미와 향후 전망
- 소비자심리학 레포트
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.