Rondell Data Corporation 사례분석
등록일 / 수정일- 페이지 / 형식
- 자료평가
- 구매가격
- 2011.11.17 / 2019.12.24
- 17페이지 /
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추천 연관자료
- 목차
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Background of Rondell Data Corporation
1.Age/Experience valued
2.Seniority important (good ‘ole boys network)
3.Preserving “family spirit” of the old organization
4.Informal approach, Personal contact communication style
5.Little regard for the overall impact on the organization
- 본문내용
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The 75 people he(Forbus) manages are scattered throughout the manufacturing and receiving areas-> not loyal to him-> Also design, which he theoretically is in charge of, does not see him as the leader.
ESD is sandwiched in the middle between research and production-> has been marginalized and has little organization power->engineers are low motivated.
Salespeople were often observed taking their problems directly to designer.
Production frequently threw designs back at R&D claiming they could not be produced and demanding the prompt attention of particular design engineers.
The Sales Department have troubles in selling and with customers.
Ron Porter: instead of selling, busy with settling disputes with customers because of failure to deliver on schedule.
Delivery failure caused by production and ESD slippery schedule on making products
Reputation ruined by breaking delivery time.. (even with the 15year best customers)
• Because of wartime events, management decided to remove these three departments from production.
• Production workers were nonunion, hourly-paid and participated in both the liberal profit-sharing program and stock puchase plan.
• Moral in production was traditionally high, and turnover was extremely low.
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