[국제경영] 에비앙 생수 국제 시장 마케팅 전략(영문)
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2010.12.14 / 2019.12.24
- 37페이지 / ppt (파워포인트 2003)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 2,800원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
- 목차
-
World’s Water Market
1.About evian
2.History of evian
3.Market Segmentation
Perrier – 4P mix
Perrier – SWOP
4.4P mix
Product
Price
Place
5.SWOP
6.4P mix – Promotion
7.Financial Goal
- 본문내용
-
1820s : The first baths appeared.(1824)
Start bottling water from the spring.(1826)
The first Société des Eaux Minérales
(Mineral Water company) was founded.(1829)
1908: Evian water began to be sold in glass bottles
manufactured by the glass factory.
1969: The first PVC bottle was launched.
1970: The BSN Group (Danone Group),
took 100% control of Evian brand.
1995: Evian switched to collapsible PET bottles.
2001: Launch of the Evian organic cosmetics branch
Concern about their health and well-being
Improvement in public opinion about Perrier
New companies have replaced its niche market
Recover its sales volume
Other product
- Under the concept of healthy, clean, purity, and beautiful, Evian have introduced new cosmetic line, mineral facial spray, and medical purpose spring water.
Story-telling marketing
- Prediction of upcoming dream society
- Induce consumer’s interests and attention which
lead to increase in sales volume, share of
consumers’ mind ↑
- Marquis de Lessert in 1789
- Its therapeutic qualities against kidney stones
- Evian is not just water, it is miraculous water
자료평가
-
아직 평가한 내용이 없습니다.