[e-Marketing] Chaper 2 The Emotional Nature Of Decision Trade-offs 요약본

등록일 / 수정일
페이지 / 형식
자료평가
구매가격

2008.12.10 / 2019.12.24
6페이지 / doc (MS워드 2003이하)
평가한 분이 없습니다. (구매금액의 3%지급)
1,100원

다운로드장바구니

Naver로그인

Kakao로그인

최대 20페이지까지 미리보기 서비스를 제공합니다.

자료평가하면 구매금액의 3%지급!

e-Marketing Chaper 2 The Emotional Nature Of Decision Trade-offs 요약본-1페이지

e-Marketing Chaper 2 The Emotional Nature Of Decision Trade-offs 요약본-2페이지

e-Marketing Chaper 2 The Emotional Nature Of Decision Trade-offs 요약본-3페이지

e-Marketing Chaper 2 The Emotional Nature Of Decision Trade-offs 요약본-4페이지

e-Marketing Chaper 2 The Emotional Nature Of Decision Trade-offs 요약본-5페이지

e-Marketing Chaper 2 The Emotional Nature Of Decision Trade-offs 요약본-6페이지

추천 연관자료

목차: DECISION TRADE-OFF
SSOURCES OF EMOTION
Cause of Emotional Trade-Off Difficulty
Understand How Emotions Influence Decisions
Protect Decision Makers from Feeling Emotion
CONCLUSION

본문내용: Decision makers are human, so emotions play a role in their choices. Compassion for employees, concern about future reputation, and other considerations may generate emotions that affect the way we make decisions.
Imaging a manager who is faced with the difficult decision of downsizing a department, letting go two of the 10 alternatives (the 10 employees), and each alternative can be defined along a series of attributes. But the decision in this is obviously challenging. Because there is emotion involved. The manager will probably not simply process the decision by weighting particular attributes, rank ordering the choices, and terminating the employees with the two lowest scores, even though normative models of decision making assume such a process.
As the stakes of a decision increase, the desire to find the best normative solution may coexist with the desire to manage or minimize one's negative emotion.
Thus, the manager will probably factor in the consequences of coping with emotion.
Coping changes the process of a decision by causing decision makers to work harder, but not necessarily smarter. The manager in this case may spend a lot of time mulling over the choices. Although overall decision-making time is increased, emotion can cause an avoidance of the difficult, emotion-laden parts of the decision.
In an emotion-laden situation, a manager may make such a trade-off implicitly rather than explicitly. That is, a decision process may be used that does not consciously acknowledge the trade-offs implied by the choice. To avoid explicit trade-offs, the manager may fall back on simplified heuristic patterns of processing.
Emotional coping may also change the outcome of a decision.

DECISION TRADE-OFFS

Every decision involves trade-offs. Decision making is essentially the process of accepting less of something to get more of something else. It is often assumed that decision makers explicitly weigh these trade-offs and calculate how much of one attribute they are willing to give up in order to gain a unit of another attribute. Explicit weighting and comparison of trade-offs is assumed.
Decision makers may avoid explicitly weighing different decision attributes against one another because doing so requires mentally-taxing mathematical calculations. Decision makers are also concerned about something else: minimizing negative emotion. Decision makers may, therefore, also avoid explicitly weighing or trading off different decision attributes because doing so requires emotionally costly consideration of what is being given up.
Considerations regarding negative emotion actually become more prevalent in higher stakes decision situations.
In an emotion-laden decision, it is not just this cognitive effort that will be considered but also the emotional toll of the decision.
The standard economic view of decision behavior assumes that all these trade-offs are the same and that decision makers have well-articulated preferences that they can weigh when making the decision.
Decision makers may either respond specifically to the emotional distress associated with particular trade-offs or resist trading-off certain protected attributes, such as those regarding human life or the environment. Most people would also be appalled by an explicit trade-off between love and money.

자료평가

아직 평가한 내용이 없습니다.

회원 추천자료

[모자익]모자이크1~5해석입니다(mosaic)

chapter 11)Living in the U.S.A.2)My country (Excerpts)chapter 2 1)How to Read faster2)How to take tests: scoring what youre worth. chapter 31)Whos Taking Care of the Children?2)70 brides for 7 foreignerschapter 41)Eat Like a Peasant, Feel Like a King2)Here Come the tourists! (excerpt)chapter 51)Wired World Leaves Millions Out of the Loop2)Tracks to the Futurechapter 1. Living in the U.S.A.미국에서의 생활Size 크기It is difficult to really experience or feel the size of the United States, even when you know the actual number of miles from coast to coast. 당신

영문 쇼생크 탈출 the shawshank redemption 영화 대사

the wall. She cries out, hitting her head against the wall but not caring, grinding against him, clawing his back, shivering with the sensations running through her. He carries her across the room with her legs wrapped around him. They fall onto the bed. CAMERA PULLS BACK, exiting through the window, traveling smoothly outside. 2 EXT CABIN NIGHT (1946) 2.to reveal the bungalow, remote in a wooded area, the lovers cries spilling into the night. .and we drift down a wooded path, the sounds of rutting passion growing fainter, mingling now with the night sounds of crick

[원문해석] 모자이크 리딩챕터 1~3단원

Naturally , with such distances, the climate in the continental United States is also one of great extremes. 그런 거리에서는, 자연히, 미 대륙의 날씨 또한 엄청난 차이가 있다.From New England and New York through Chicago much of the Midwest and Northwest, temperatures vary from subzero in winter to the high nineties or over in summer (Fahrenheit). 뉴잉글랜드와 뉴욕부터 시카고를 지나 중서부와 북서부 대부분은 기온이 겨울엔 영하에서부터 여름엔 90도 까지 올라가는 등 다양하다(화씨).The South and Southwest have warm

영문 Top Gun 탑건 영화 대사

THE PACIFIC IS ANYTHING BUT WINDS HOWL. Rain drives horizontal. The sea surges up, nearly to the flight deck of the Aircraft Carrier USS Kitty Hawk. The carrier plunges, driving its bow into a wall of grey water. The deck pitches forward and back, rolls left to right, and yaws in a corkscrew motion. The entire 93,000 ton behemoth rises and falls in the TYPHOON-DRIVEN SWELL. SOMETHING DROPS DOWN OUT OF THE NIGHTA ROAR. Silver wings flash by, a cockpit, fiery jet exhausts. A forty ton monster drops at 120 knots into an area the size of a tennis court in a CONTROLLED CRASH. A SHOWER OF SPARKS

한국 영국 교육정책 공동세미나

FILE:국문.hwp■일시 : 1998. 11. 12(목) ∼ 11. 13(금) 09:30∼17:30Date : November, 12th∼13th, 1998. 09:30∼17:30■장소 : 서울교육문화회관 2층 가야금홀 BVenue: SEOUL EDUCATION & CULTURAL CENTRE,GAYAGUM HALL B주 최 : 한국교육개발원, 주한영국문화원후 원 : 교 육 부Organized by : KEDI & British CouncilSponsored by : KEDI, The British Council,and the Korean Ministry of Education제 1일 11월 12일(목)주 제 Ⅰ 영국과 한국의 학교 개선과 학교평가 정책09 : 00∼09 : 30 등 록09 : 30∼10 : 00 개 회사 회 : 강

오늘 본 자료 더보기

오늘 본 자료가 없습니다.

최근 판매 자료

Naver 로그인

Kakao 로그인