레포트 (4,365)
SojuContaining a variety of fruit flavored non-alcoholic SojuVarious options are available4) Strategies of Jinro2. Our Strategy – 참이슬 ZERO A New Product참이슬1) Our Strategy – 참이슬 ZERO ZEROValueBenefitProductfeatureNatural taste of 참이슬 Consideration for Me & OthersFor my health & our healthy funA Solution of Social problems caused by AlcoholNon Alcohol
31페이지 | 2,100원 | 2011.10.05
수퍼 프리미엄 금복주 소주`OAKZEN(오크젠)` 마케팅분석(영문)
SojuEPastIntroduction of Soju in KoreaBecame popular alcohol drink Low proof SojuSoju companies launched Low proof Sojus to gain popularity of womenDiluted Soju Due to poverty after warGovernment prohibited manufacturers from using traditional distilled way which used rice as an ingredient by law Premium Sojujinro launched ‘Ilpoom jinro’ in 2006 With the trend of Well beingCompan
19페이지 | 1,400원 | 2011.09.23
[식품마케팅] 한국 식품 제조업체의 마케팅 전략 사례(영문)-크라운 베이커리, 하이트, 남양, 국순당, 농심
soju and beerBeerHigherSojuOld makgeoillMcGirllyPriceHigherHigherHigher3> marketing channel- KookSoonDang constructs retailer’s database that makes the company analyze any sort of information easily and control customers quickly.4> Advertisement strategy- Storytelling marketingFor increasing awareness the KookSoonDang makggeoli has to get people’s curiosity and interest by creat
20페이지 | 1,700원 | 2011.09.21
[식품마케팅] 한국 식품 제조업체의 마케팅 전략 사례(영문)-크라운 베이커리, 하이트, 남양, 국순당, 농심
soju and beer. However for high class image its cost has to be higher than old makgeolli. And the makgeolli price is also higher than soju and beer.SojuBeerOld makgeolliMcGirllyPrice145017007002000 2.4 Place The KookSoonDang is connected to retailer. It builds close relationship with the conventional marketing channel, the retailer. By doing so, KookSoonDang constructs retailer’s da
11페이지 | 1,400원 | 2011.09.21
Soju- Comfortable(no hangover)Promotion- Event(1+1event, free gift)-TV, newspaper, theater, bus ADPlace- Distribution network by JinroINSIDE-OUT2. 4POUTSIDE-ININTRODUCEAttributeLower alcohol degreeBenefitgood for relieving hangoversValueNo difficulty in getting to work next day5 kinds of amino acidsEasy to swallowINSIDE-OUT3. Attribute/Benefit/ValueOUTSIDE-ININTRODUCEINSID
34페이지 | 2,100원 | 2011.09.09
for the first time. Attach a thermometer mark. Develop hama-can appropriate to Koreans oral structure. - Use green color to match with its natural image- Attach back label, neck label for the first time in the beer industryB. Price strategy- More expensive than regular beer by 20% → premium strategy (offer additional consumer benefit)- Cheaper than dry beer by 7.
14페이지 | 1,400원 | 2011.09.08
by matching the Cass Fresh Beer images of young, fresh and refreshing beer is being set up.③ High-alcohol beerThe current Cass Red beer by matching , soju market, the existing height of the consumers and for consumers who want a beer on high-alcohol that is making a differentiated image.④ Females beerBy matching the current Cass Wright, the industry is building image claiming to advocate
28페이지 | 2,400원 | 2011.03.04
Soju 27.9%, Makgeolli 5% in their market share.But in 2009, Makgeolli increased by 8% and in first quarter of 2010 Makgeolli got 12% in the market. Makgeolli SalesSource : NTS02Korean Rice WineIncreasing popularity of Makgeolli in liquor market Sales of makgeolli rose by 47.8 percent in 2009.Average Korean adult consumed 9.19 bottles (750 milliliters) per year.Makgeolli accounted for 7.
25페이지 | 2,100원 | 2011.02.18
by function at the top level. In this type of organization, those reporting to the CEO might be the senior executives responsible for each functional area (marketing, manufacturing etc.), as in the above diagram. The functional form usually uses when the organization is small, geographically centralized and provides few goods and services. Moreover, it reduces duplication of activities, encourage
15페이지 | 1,400원 | 2011.02.07
for preservation and export as the expiration date was maximum ten days with an original technology. The patent for the technology to extend the expiration date to thirty days is owned by Kooksoondang, and the company selling the product using the technology. Going further, producers are trying hard to develop the technology to extend the date more than ninety days. By adjusting the fermentation
18페이지 | 1,700원 | 2010.08.27