레포트 (4,365)
for the company.A survey was conducted to verify the hypothesis that has been made which assumes the firms public advertisements have contributed to Apples high brand loyalty retention. The figures from the results of the quantitative research authenticate the hypothesis yet the research has been taken further proving that emotional factors stimulated by the advertisements strengthen the brand
25페이지 | 2,500원 | 2013.11.26
by walking,takes under 30 minutes to shop and spends & 20,000 ~ 30, 000 wonN: 40Conclusion3P Solution1. PLACE Problem: Students pass by the store too muchHUFS students prefer E-Mart, KHU students take bus no. 2 for transportation. Solution:Appeal more to university students. through advertisingProvide delivery system for convenience3P Solution2. PRICEProblem:People are unaware of -
44페이지 | 3,000원 | 2013.11.18
[마케팅전략] 아모르 모텔 Amore 리포지셔닝(Re-positioning) 전략(영문)
for new Amore, Mini Castle4PProductWe will provide multipurpose rooms and different theme rooms. Also, we enhance the quality of room services and facilities.PlaceIt is still located at the same place. However the name and image are changed brightly so it will be easier to drop by New Castle (Amore) without concerning of others’ attention.PricePrice will be more diverse depending on the
11페이지 | 1,200원 | 2013.02.27
for a long time until social perception is changed.Dualistic communication strategySuggestion campaignIn Dualistic perspective, Drink is largely driven by peripheral route to persuasion as Low-involvement product. Generally, it is consumed in Major brands. Because drink is uncomplicated favorite food, it don’t need to motivation. For example, we mostly purchase Chameesul Soju or Chum Churum
5페이지 | 1,200원 | 2013.02.20
soju but also can’t eat 삽겹살 in 이집트. Maybe 매운탕 or 닭볶음탕 is quite good dish.Before taking a meal, saying 비스밀라히 알 라 하르만 알 라힘(In the Name of God All Merciful and Compassionate)” After taking a meal, saying 알 함드릴라(God! Be praised). Communication Culture Gifting is very important communication way. We all like gift. Especially in Egy
10페이지 | 1,200원 | 2012.09.05
SojuFemale\15,0001막걸리STP-TargetingTotal sum of expenditure of drinking is increased by age.But 20s has most highest frequency of drinking.We target 2029.STP- Targeting (Consumer Behavior)Habitual act of spending money on drinks during 20s go for their whole lifeSensitive at design and brand imageSensitive at social media(Internet, magazine, TV commercial)Most effective media i
28페이지 | 1,900원 | 2012.07.25
SojuMakgeolli “Cocktail in Love, with Korean Liquor”For 2hrs !!(10pm to 12pm)Eric LorinzWinner of World Class 2010Old FarmerMakgeolli mixed with yolk, syrup and single malt whiskeyCocktail in Love With Korean LiquorCocktail in Love With Korean LiquorKyusam ChoiBartender at Imperial Palace Hotel Bar ‘ZOE’SH SlushSoju mixed with Hongcho and Ice2012 (1 year)Increase a
38페이지 | 2,500원 | 2012.05.21
막걸리의 국제시장 진출 방안-일본 사케와의 비교 중심으로(영문)
by introducing the excellence and diversity of Korean alcohol.Furthermore, during this festival, there will be the declaration of the Makgeolli day.Makgeolli day will be the last Thursday of October every year. This year Makgeolli day is October 27th.Korea makes efforts to give various opportunities for foreigners to know about Makgeolli holding these kinds of events.18There are variety Makg
21페이지 | 1,500원 | 2012.04.24
by women’s economic activity -The increasing interest in health-Change of drinking party culture3. SWOT Analysis4. Marketing Strategy4. Marketing Strategy (1): Segmentation, Targeting, and positioning Targeting:20s~30s Young, heavy user Not Whole country but Capital areaPositioning: Healthy & Well-being SOJU for Young people(Alkali deoxidized water)4. Marketing Strategy: 4P (1) Pr
30페이지 | 1,900원 | 2012.04.16
by Seolgangmi which is the rice used only for alcohol.Above things are well matched several success factors of a new product. First, they understand growth potential of rice wine market and released products at good time. Second, they have a superior technology so that their products could have differentiation. Finally, CEO’s aggressive support and know-how of alcohol market through Baekseju c
25페이지 | 2,100원 | 2012.03.05