레포트 (364)
overall organizational culture, making the organization became really flexible. To implant flexible culture within the organization, he also changed the way of communication. It was originally vertical, but he changed it to horizontal way. If he did not change the way, he could not succeed to change the culture because system or process plays the important role to change culture. 3) Cultural Dim
30페이지 | 2,500원 | 2014.07.08
Mission: 성실성, 안전, 교육에 헌신함, 높은 고객화 서비스, 넓은 범위의 상업은행결과물과 서비스 제공을 목표로 해서 고객들이 American dream을 이룰 수 있도록 도와주는 것.미국계 중국인들 소유의 사업에 대출하는 것에 집중– 그 중 90%가 부동산 중개업에 대출(나머지 10%: 상업, 산업에 대출)United Comme
71페이지 | 3,000원 | 2014.07.08
overall HR introduceKorean Airs core value in HR aspect is Company is Human. The reason that Korean Air choose this core value is they think company is developed by people. Therefore, we can understand that this companys core value in HR aspect is peoples growth as well as companys growth. Korean Air has four principle to achieve this value. First, they respect workers autonomy and respo
8페이지 | 900원 | 2014.07.08
overall number of aircrafts, employees and flight routes is far ahead of Asiana. Weakness1) Low Safety AwarenessThere was a series of incidents: YS-11 in 1969 was abducted by North Korea in 1983 and 1978, an attack by soldiers the Soviet Union in 1987, and bombing of Kim Hyun Hee in 1997. Also, careless pilots from major accidents, such as collisions, and minor accidents like separation from g
6페이지 | 2,000원 | 2014.02.26
mission)Meanwhile, the ban enjoys broad popular support. An international poll conducted in April and May by the Washington-based Pew Research Center found that more than eight in ten French voters supported a ban. The same mood prevailed in Germany, where 71 percent backed a ban, in Britain, with 62 percent, and Spain with 59, in contrast to the United States where two-thirds opposed a ban on f
18페이지 | 2,000원 | 2014.02.26
The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA
mission to you, and it makes you prosumers. You can enjoy and make cherish furniture by yourself. This promotion stimulates prospective buyers to be interested in their goods.Third factor is cutting cost. To cut cost, IKEA divide product into part by part. Before using this method, they have big completed products. After using this method, IKEA improve effectiveness from manufacturing to selling
21페이지 | 2,000원 | 2014.02.26
진에어,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Overall strategya. Jin air needs to implement ‘Cost leadership’ and ‘Differentiation’ strategies at the same time. Jin air should give its distinct value to customers, maintaining its low price. b. Product development- JIN Air should develop new air routes which attract potential. 2) Marketing objectives.a. Develop new product (various productive air routes)b. Develop brand awareness
15페이지 | 2,000원 | 2014.02.26
마케팅사례,시장조사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Overall Beauty EUNHABNC’(복합적인 뷰티 서비스 제공)EUNHABNC의 수 많은 미용실과의 차별점을 두기 위해헤어 서비스 뿐만 아니라 네일아트, 피부케어 등의복합적인 뷰티 서비스를 제공함으로써 차별화 한다.5성장전략❖ 성장을 위한 역량 평가231546✽ Value Chain지원적 활동본원적 활동규모, 자금력
28페이지 | 2,500원 | 2014.01.20
부동산,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
overall Korean culture.From now on, the issue is how can we continue and develop this phenomenon.I DiscoveredFind your treasure주 5일제 도입으로 좀 더 사람 냄새 나는 비즈니스 모델에 대한 마케팅전략을 만드는데 초점을 두었다.마케팅 전략은 단순히 마케팅적 사고뿐만 아니라 그 외의 다양한 요소들과 함께 어울렸을 때
25페이지 | 2,500원 | 2014.01.20
롯데백화점경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Overall, this helps maintaining continuous relationship with customers.Paper-typed Gift Voucher☞ various price of vouchers for wide choice☞ available for buying online and offline (door-to-door sales)Mobile Gift Voucher☞ possible to give it as gift when receivers’ name and numbers are known☞ possible to exchange to paper-typed one* the way of buying voucher in website * the way o
90페이지 | 2,500원 | 2014.01.20