레포트 (227)
[식품산업] 국내외 패스트푸트 프랜차이즈 시장 분석(맥도날드 & 롯데리아)
McDonald Childrens Charity)모금활동, 몸이 건강하지 못한 어린이들의 치료를 위한 병원겸 요양소인 로날드 맥도날드 하우스(Ronald McDonald House)무료 운영, 기타 다양한 자선 활동올 통해 지역사회에 대한 이윤의 환원을 지속적으로 실행하고 있다. 한국 맥도날드에서는 복지시셜에 보호 수용중인 15세 미만의
41페이지 | 2,800원 | 2012.03.05
McDonald’s:Corporate analysis and solutionsPreface:Before We StartWhat do you have in mind when you think of fast food restaurant?IntroductionSWOT AnalysisSTP AnalysisConclusion4P AnalysisContentsIntroduction:History of McDonald’sRay Kroc(1902~1984)Once a milk-shaker salesmanBought small chain from McDonalds brothers($2.7million) 1955, Ray Kroc started business More th
39페이지 | 2,100원 | 2012.02.11
food. As he walks out of the restaurant, he is joined by a chorus of men who rebel by not only eating Texas Double Whoppers, but also go commando, lift a minivan over the side of an overpass, and unfurl a banner which says Eat This Meat.3. A VIRAL TURNAROUNDAfter revolting ,BK’s restaurant operators rose to their feet demanding an encore. They now embraced the king of uncomfortably edgy a
26페이지 | 2,100원 | 2011.12.05
[경영학] `하누소 푸드시스템` 프랜차이즈 사례 연구(영문)
Food System’s internet site (http://www.hanuso.com, Searched on 2011.05.18)Above all, Thanks for 이승주’s Uncle for sharing sensitive information. Thank you. Nowadays we can see franchises everywhere. Beginning with fast food chains like McDonalds, today just about every aspect of our life consists of franchises including coffee shops(Starbucks), hair dressers (JUNO hair), supermarkets (
41페이지 | 2,700원 | 2011.12.05
world GDP amount is $61,963.4 billion. Aviation, Banking, Communications and Broadcasting, Defense Industries, Insurance, Maritime, Mineral Leases and Resources, Power Generation and Utility Services are included. Similar concept with fast food restaurant and quick casual restaurant. It serves dessert, snack, fast food, and has trait to minimize menu and table services.
31페이지 | 2,100원 | 2011.11.02
[생산운영관리] 인앤아웃 In-N-Out Burger vs 맥도날드(영문)
corporate food restaurants, such as McDonalds. For years, chain restaurants, like Taco Bell, McDonalds, and Burger King, wanted to open at San Franciscos Fishermans Wharf. But the city and the merchants poo pood them all, because they didnt want to share space with regular fast-food chains. In-N-Out was the only one they would allow. Local business leaders in San Franciscos Fishermans Wh
32페이지 | 2,400원 | 2011.09.23
[국제경영론] 제너시스 BBQ 비비큐 해외 진출 사례 분석 -중국 진출 전략
Mcdonalds, KFC, Burgerking 등으로 대부분의 패스트푸드 업종이 여기에 속하고 BBQ 또한 서비스 제조업자 시스템에 속한다.⑤ 상표를 자산으로 하는 유형 ▶ Trade Mark Licensor - manufacture System 본부는 제품생산, 또는 서비스 업무를 수행하지 않으나 제품개발, 상표선별 등을 하며, 품질수준과 제품명세서를 작
78페이지 | 2,800원 | 2011.09.23
[생산운영관리] 인앤아웃 In-N-Out Burger vs 맥도날드(영문)
McDonaldizationBig Mac IndexProductCooperateStrategies CooperateStrategies ProcessProcessProductCooperateStrategies ProcessProcessSupply chain operationsGolden State Foods CorporationEffective way for getting the raw materials at the right time, in proper quantity, and at acceptable cost. ConclusionLocationVSVSMenuTarget customerAdults who want high quality burgers and f
36페이지 | 2,100원 | 2011.09.23
[경영학원론] 맥도날드의 핵심역량과 사회적 책임과 윤리(영문)
McDonald. ▶ In 1955, he founded the McDonald’s Corporation, and 5 years later he bought the exclusive rights to the McDonald’s name. ▶ In 1956, Ray Kroc hired future McDonalds chairman,Pred Turner to work as a counterman. ▶ Now, McDonald’s have become one of the world’s leading food service retailers.Vision and MissionMcDonalds brand mission is to “be our customer’s
19페이지 | 1,700원 | 2011.09.21
corporation프랑스 - McDonald의 진입 장벽 2. 해외의 McDonald 프랑스는 음식 문화가 발달해 자국 음식에 대한 자부심이 강함프랑스의 미식가적 관습은 패스트푸드의 신속성, 규격성, 균질성과는 직접적으로 대치 패스트푸드 = 정크 푸드 (junk Food) 패스트푸드 산업이 살아남기 힘듦Mc donald’s
41페이지 | 2,400원 | 2011.09.08