레포트 (227)
McDonald House Charities (RMHC) through communication outreachContinue to increase awareness of RMHC and its core programsCore competency and Sustainable Competitive Advantage of McDonaldsIn terms of core competency, McDonalds is providing convenience when people need and want to eat fast food at prices that are competitive and provide best value for the customers money. One of McDonalds com
16페이지 | 1,400원 | 2011.02.18
[회계원리] 외식업계 경영 수익 분석-도미노피자, 맥도널드, 버거킹, 치뽈레, CKE(영문)
foodMcDonalds has increased shareholder dividends for 25 consecutive yearshighest annual dividends of publicly traded companies in the fast food industryHighest Profit Margin in fast food industryThe Company franchises and operates McDonald’s restaurants.By 2009 32,478 restaurants in 117 countries 26,216 franchisees including foreign affiliates 6,262company operated The corporations r
40페이지 | 2,800원 | 2010.12.21
[마케팅] 파파이스(Popeyes) 마케팅 전략(영문)
Mcdonald which is rival of Popeyes has their own character already. and they have been successful to improve their image. so Popeyes need to create their own character to stamp their brand image to consumers. furthermore, Popeyes can innovate the store. the existing store is not enough to satisfy customers. Popeyes should sell not only food but also culture. many studies prove that accessibility
12페이지 | 1,400원 | 2010.10.28
[국제경영] Starbucks international entry collaborate strategies(영문)
Mcdonald’s was able to become the largest fast-food retailer on earth by taking advantage of its unique franchising strategy. Hence, the wise mix of entry modes can be regarded as a core factor for multinational enterprises to advance into new outer markets.As you know, Starbucks Corporation (hereafter, Starbucks) is the largest coffee retailer in the world. It has succeeded in globally by car
12페이지 | 1,400원 | 2010.09.27
food chainPage No. 18 McDonald curtailed(줄이다) its expansion process Gained the upper hand in terms of store locations Jollibee Food corporation’s strategy included a focus on : Achieving oper
26페이지 | 2,100원 | 2010.08.31
corporation tie-up.cf) other coporation : Gravity Co. , Mcdonalds Korea , Daum5. ConclusionVita-500 is decaffeine drink that is very comfort to intake. Vita- 500 is first product for vitamin drink. Kwandong co. made Vita-500 for vitamin market improve and wellbeing. Vita 500 approach easy to intake to comsumer. At now, Vita-500 is the best product in vitamin market and doing aggr
17페이지 | 1,400원 | 2009.08.29
McDonalds vision and strategies. Using the BSC, employee and customer satisfaction will be increased together and well-trained employee stay more with the Young-Cheol burger.Unify its core brand identity as one while differentiating target customers of each storeYoung-Cheol must acknowledge the fact that they are currently having to distinct target groups of each of their stores. So implementi
17페이지 | 1,700원 | 2009.08.18
Food typeFast food restaurant McDonald’sIn the first half of last year, employees and managers working in shops replaced their uniformThrough activities such as community service and regular events to help the young boys and girls, they emphasized improving brand image McDonald’s has a plan to operate 24-hour store and open much more McDrive store with many service spaceRestaurant trend
28페이지 | 2,100원 | 2009.05.14
food restaurants were heavily criticized. In accordance, as well-being and slow food are in trend, McDonalds even announced, on March of 2006, that it would include nutritional information on the packaging of all its products. With such an effort McDonalds net income has increased. However, Burger King is still having a hard time.Another factor affecting McDonalds and Burger King is the corpora
13페이지 | 1,400원 | 2008.08.22
[마케팅전략] 롯데리아 라이스버거 재탄생 마케팅계획서(영문)
food division. Corporate Image Award\- Consumer Age groups (롯데리아 마케팅 담당자 서면 인터뷰) - Lotteria ‘Burger Zzang’ product (naver.com) - Japanese Mos-burger example (naver.com)- Fast-food Industry rankings (롯데리아/맥도날드 햄버거 전쟁 한국경제 2001.07.22) - 노년 인구의 연령별 구성 (통계청 장래인구추계) - Mcdonald’s Rice B
15페이지 | 1,400원 | 2006.03.31