레포트 (1,625)
A discussion about Indra Nooyi and Pepsi: based on leadership theories1. IntroductionTalking about Coke, it was impossible to talk about it without PepsiCo: but only with Coca-cola, PepsiCos old rival of beverage industry, in front of Pepsi. Pepsi had been second only to Coca-cola for about a hundred years. However, it is not any more proper to say Pepsi is second to Coca-cola. Pepsi turned th
17페이지 | 1,400원 | 2008.09.19
목 차I. 기업 소개II. 코카콜라 분석III. 코카콜라 IMC전략 IV. 향후 전략 및 결론Ⅰ. 기업소개1) 코카콜라의 역사기업소개미국 조지아주 애틀랜타의 존 펨버튼 박사에 의해 개발 프랭크 로빈슨에 의해 스펜서체로 쓰인 Coca-cola라는 이름 사용최초 잡비 광고 시작. 연간 판매량 백만 gallon 돌파뉴욕 증
23페이지 | 1,600원 | 2007.02.07
[재무회계] 코카콜라 VS 팹시 재무분석(~2009)(영문)
Contents IntroductionKey financials statistics Opinions about financial statementRatio analysis5. Conclusion1. Introduction1. Introduction♣The Coca-Cola Company♣Pepsico, Inc.SectorConsumer GoodsIndustryBeverages (Nonalcoholic)Foundationfounded in 1886 (headquartered in Atlanta, Georgi
27페이지 | 2,100원 | 2011.02.07
Coca-Cola and pepsi are concentrate producers. According to the Exhibit2 below, they have almost 75% of all the CSD market shares in 2004, so we have to be focused on these two companies. 2. Strategies and Critical Success Factors in the Industry1) There was no specific business-level strategiesWhen Pepsi declared bankruptcy(in 1932, during the Great Depression), they lowered the price of its
9페이지 | 1,400원 | 2010.02.11
The war of Coca cola & PepsiIntroductionmotive, thesis, profile, history2. The war of Cocacola &pepsihistory3.Marketing Comparison5. Coca cola & Pepsi SWOTContents6. Conclusion winner of cola war, Influence , Future4. awareness &market share 7. Reference & ResearchIntroduction We want to know how the marketing fight of famous companies occurs in our life. Despite the war over 100 year
29페이지 | 2,100원 | 2011.05.25
TENT Coke과목 디자인마케팅담당교수 김홍준교수님전공 가구인테리어디자인과학번 12441017이름 김민지제출일 13.12.09코카콜라가 액체라는 고정관념을 벗어라Contents실패사례조사 : New coke실패이유해결방안제시Targeting제품 설정아이디어스케치최종시안최종모델링1980년 Pepsi 우위1985년 봄 Coca
14페이지 | 800원 | 2016.01.05
목 차기업소개마케팅 전략 IMC 도구별 전략성공비결경쟁사 분석결론기업소개출처 : 코카콜라 홈페이지, http://www.cocacola.co.kr세계에서 가장 많이 팔린 음료가 무엇일까?전세계 200 여개국초당 40,000병하루에 30억병기업소개회사 정식 명칭 : The Coca – Cola Company최고 경영자 : E. 네빌 이스델 ( E.Nevi
32페이지 | 800원 | 2019.05.13
HistoryEnvironment AnalysisIndustry Structure AnalysisSWOT AnalysisTarget & Positioning4P - Product/Place/PricePromotion ConclusionContentsFounded: 1892Headquarters: Atlanta, Georgia, United StatesArea Served: World wideKey People: Muhtar Kent(CEO)Revenue: USD 35.119 billionBusiness reach: over 200 countriesProducts: Coca-Cola, Carbonated drinks, Other non-alcoholic beveragesIntr
39페이지 | 1,300원 | 2012.03.19
Coca-cola decided to make the new Coca-Cola with the new recipeCoca-cola made a survey to 191,000 people with huge amount of costs, and the result was positive for the new Coca-ColaFailed Example of CRM #1BUTThe New Coke failedPeople purchase the Coke because of the brand imageThe survey could not catch the customer’s deeper mindWHY?Failed Example of CRM #2VSFORDFord was good at the
31페이지 | 2,100원 | 2011.10.05
Pepsi vs Coca-colaCase 요약펩시와 코카콜라의 대립 역사19세기말에 창업되어 경쟁적인 위치를 유지70년대 콜라시장 팽창으로 첨예하게 대립1974년 pepsi challenge 이후 Pepsi 내수시장 확보, Pepsi 승리 를 바탕으로 사업 다각화 (음료,레스토랑, 스낵과자)코카콜라 New coke 실패, Coca cola classic 재생산Coca-cola
13페이지 | 1,100원 | 2005.02.03