레포트 (11,522)
고객관계 마케팅 Customer Relationship Marketing
고객관계 마케팅Customer Relationship MarketingCRM의 개념CRM –Customer Relationship ManagementCustomer Relationship MarketingCRM이란 “신규고객확보, 기존고객유지 및 고객수익성의 증대를 위하여지속적인 커뮤니케이션을 통해 고객행동을 이해하고 영향을주기 위한 광범위한 접근” 이다 -미국 Gattner 그룹-정 의CRM의
42페이지 | 1,700원 | 2016.11.10
Groupon Korea - Marketing research to increase the customer satisfaction
Groupon Korea- Marketing research to increase the customer satisfaction ContentsGroupon GlobalGroupon KoreaAbout your SurveyProblems of Groupon KoreaAnalysis of SurveyConclusionsGroupon GlobalGroupon GlobalHistoryLaunched in 2008 in Chicago.In 2010:250 markets world wide.35 million User.Groupon GlobalFinancial partRejected Google offer“What would it take? $7billion? $8billion
24페이지 | 2,000원 | 2016.03.18
[기술마케팅] 캐즘 마케팅 Crossing the Chasm - Marketing and Selling High-Tech Products to Mainstream Customers
customers is used as a reference for the next)구전효과를 통한 추진력을 유지하며 일련의 과정이 연속적으로 진행되는 것이 이상적상용화, 응용분야본질적 가치Whole Product초고속 성장Paradigm Shift표준으로 확립수용성 개선전략 불필요InnovatorsEarly AdoptersEarly MajorityLate MajorityLaggardsEarly marketMainstream marketL
65페이지 | 2,800원 | 2010.12.21
*경영시장에서의 고객가치 제안경영시장에서의 고객가치 제안** Customer Value Propositions in Business Markets쉽게말해 무엇인가?고객의 니즈(Need)Customer Value Proposition 경영시장에서의 고객가치제안차별성최소한의 투입최대효과안녕하세요 첫번째 발표를 맡은 이지영입
17페이지 | 800원 | 2019.05.13
customers satisfaction by offering the best service based on the customer-aiming strategy.Business DevelopmentAt 1975, Hanwha Galleria Co., LTD launched Hanyang Stores at Yeoui as a mother-body of the corporation to penetrate to the distributor business. After then, the company has diversified its system from the supermarket to the department store. In Sep 1990, with the extensive remodeling
22페이지 | 2,100원 | 2010.06.17
Marketing과의 비교e-Business 시대의 고객 관리, e-CRM4CRM은 고객의 라이프스테이지별로 Customized Marketing 활동을 통해 고객과의관계를 강화해 나가는 어프로치임.CRM의 범위어떤 특성을 가진 고객이 잠재적으로 우량한 고객인가?잠재 고객은 어디에 있으며 어떤 니즈를 가지고 있는가?이탈 고객의 이탈
54페이지 | 2,200원 | 2016.10.12
[마케팅] Or.an.Ge & T.A.C 마케팅(영문)
Or.an.Ge Executive SummaryI. Introduction1. Or.anGe: A marketing consultant firm consisting of five business analysts/ consultants2. Our customer: Total Appearance Consulting Company (TAC)- combine fashion, skin, and fitness and provide ‘one-stop for all system’ for appearance.- target male customersII. Marketing Environment1. Economic Environment: growing appearance-related markets2
13페이지 | 1,400원 | 2010.06.10
market. Compare to traditional market, eBay is an efficient market where all users had equal access to information and treated one another with honesty and respect. Differences between eBay and traditional market can be shown through analysis of eBay’s business model. There are nine basic building blocks to analyze its’ business model:Customer segment: Before eBay came out, traditional marke
3페이지 | 700원 | 2014.07.08
MARKETING The object of Star marketingcustomer think the restaurant as a high quality which stars go often doesnt
19페이지 | 1,400원 | 2008.09.23
[마케팅 입문] Chapter3 마케팅 환경의 분석(영문)
Marketing EnvironmentTopic OutlineChapter 3- slide *Copyright © 2010 Pearson Education, Inc. Publishing as Prentice HallThe Marketing EnvironmentThe marketing environment includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customersChapter 3- slide *Copyright © 2010 Pearson Education,
33페이지 | 2,700원 | 2011.01.04