Groupon Korea - Marketing research to increase the customer satisfaction

the sports together. In Korea market, Nike shares same vision. In 1986 Nike established ‘Korea Nike’ to draw interest of Korean and Korea sports. Nike sells the goods such as sports shoes, clothing, bag to Korean and in 1989 Nike have been together Samns sports as cooperation form. Nike’s headquarters publicly buy stocks of Samna sports and in 1994 June, Samna sports started as Nike sports. After ㈜Nike sports leaded retail operation, has annually about 30% sales growth. In korea productivity center research, Nike sports is ranked 1 in customer satisfaction. So Nike is recognized as t

Customer Satisfaction Index2.Bulid 11 more stores at suburban areas (such asPusan, Dae-jeon) to accomplish 30% increasedProfits rate of increase over the last year in next 2 yearto be “a real Korean brand”.3.Develop new 3 beverages (using Korean traditional ingredients such as citron, plum and ginseng )and submenu for snacks lunch meal (sandwiches, hamburgers, salad )to satisfy with different customersneeds by the middle of 2011.4.For the expansion of global business, expandingstores 4 to 8 in China , 1 to 3 in Australia within2 years5.Perform green marketing through holding

to its passion for crafting a spirit from Koreas finest natural resources: choice grains and spring water. Jinro Soju is a reflection of that dedication to purity and the experience of nearly a century of spirit making artistry. Jinro Soju is enjoyed for its smooth, clean flavor in over 60 countries on five continents.2009 Launched Chamisul Renewal 18.5% 2008 Chamisul fresh sales exceeds 1 billion bottles 2008 Launched Chamisul Fresh Summer 2008 Launched new product Jinro J 2008 Ranked 1st in the National Customer Satisfaction Index for 11 years 2008 Chamisul sales exceeds 14 billio

The IS of the Gallerias CRMAbout the CRM systemCustomer Relationship Management(CRM) is a method to maintain a continuous relationship with customers, and from this customers, a company can realize profit. To be more specific, a company can integrate information in and outside the company, and from this information a company can plan a marketing strategy. CRM system can bring three big benefits to a company; ①customers and company both can satisfy(win-win), ②integrated business process by integrating all the customers’ information can be done(cross-function), ③continuous research a

marketing mix elements KIA Motors ‘success will be described within the next pages. 2. Company descriptionAfter the year 2000 KIA Motors was stroke with the crisis of the decrease of the market share amongst the Korean automobile market. At the beginning of the year 2000 the market share was in the mid 20% but with the continuous decreasing it ended up in the early 20% and because of such decrease the board of directors thought about tactical ways they could make a twist and overcome such situations. In order to find out such failures they made various surveys to customers and after long