Dynamics of Internet Business Models

TABLE OF CONTENTS1. Introduction2. Current Situation2.1 Business Model- Speed and Decision Making- Marketing, Merchandising, and Advertising- Financial and Growth 2.2 Operation- Ordering- Fulfillment- Design and Manufacturing 2.3 Information Technology- Approach and Organization- Zaras IT system supports- Store (DOS &POS)2.4 Competitive Advantage- Speed- Decentralized decision making- Little Investment on IT3. Problem3.1 Inventory problem3.2 Excessive resources & waste of human resources3.3 System uncertainty (in terms of DOS operating system) 3.4 Integration problem

business software developer and author of the Korean word processor Hangul. In September 1998, NC Soft launched its first and most popular game, Lineage. Lineage was the first MMORPG to exceed the record of 100,000 concurrent users for the first time in Korea. The success of this game helped the company expand to locations in many foreign countries. July 2000, two years after Lineage service started, the Company was registered in KOSDAQ. In April 2001 the company created a US subsidiary under the name NC Interactive (based in Austin, Texas) after acquiring Destination Games. NC Interactive

3013MKT Entertainment Marketing and communicationEntertainment version of four p’s Leisure as Big BusinessEntertainment ExperienceTheoretical PrinciplesTechnology Shifts the IndustryInternet influence Promotion and the InternetConvergenceMedia, entertainment, and stars converge to promote in:Psychology of Motivation Products, experiencesApplying Maslow’s Hierarchy from an Entertainment Marketing Perspective 4Ps of Marketing Adapted for EntertainmentExperience as Product, price, place, promotion People the missing pLieberman’s C Mix Positioning Strategies Promotion stat

business in the face of unstable economy and fierce competition. In order for IIAC to stay competitive as the global leader in the airport industry, we believe that the company should create difference by strengthening its hub competitiveness and securing future growth engines. This case will discuss the current strategies that IIAC is implementing, possibly identify missing elements, and propose recommendations for the company.2. About Incheon International Airport Corporation (IIAC)A. HistoryOn March 29th, 2001, Incheon International Airport (IIA) began its journey to become the world’

of ProjectPurpose of ProjectThe purpose of this analysis is to apply McKinsey 7-S analytical model to generate a comprehensive system analysis of Casamia Co., a manufacturer from Korea. This examination should help us understand more about the organizational issues of the company to accordingly discover problems and formulate solutions. This process is carried out in a team through different steps of team development. Word limit for the report is 3500.Method for Conducting Case AnalysisOur team researched on the internet as well as performed multiple interviews with insiders from the comp