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[미디어심리학] 정교화 가능성 모델(ELM)과 광고(영문)
message. Adjustment ELM to advertisement.ELM(Elaboration Likelihood Model)The process of persuasion by identifying the likelihood of a person to elaborate cognitively or think very carefully about a persuasive message.PersuasiveMessageElaborationRouteInformationProcessingAttitudeChangeHighLevelLowLevelCentralPeripheralCarefulConsiderableCognitive effortMotivationSystematica
18페이지 | 1,400원 | 2011.10.24
Chapter 7Persuasive MessagesTeam5Translate ‘티없이 아름다운’ into English.Beau-fulYou know? then put your right hand up and cry out ‘chupa-chups’Quiz,MessagePurpose of the messagechange reader’s attitudeactsas I plannedPersuasive messageRequest favors and action persuasively.Write persuasive messages within organizations.Make claims and request adjustments succes
43페이지 | 1,800원 | 2016.02.04
[문화 기술] 증강현실 메신저 서비스 프로그램 개발(영문)
the transmitted message input.Considering that previous location-based AR messenger services have lacked more than one of the said functions, and that emotional sensibility of exquisite AR system users hasn’t been tangibly scrutinized, this research has its objective in building up an elaborate location-based AR S3 messenger system, “I’m Here”, and extracting quantitative data out from p
17페이지 | 1,700원 | 2011.08.29
the formulation if its shampoo, but it also sells the product in small changes, rather than the larger containers favored in developed markets, primarily because many Indians cannot afford to purchase the larger packages. In contrast, with its Real Beauty campaign for Dove, Unilever stuck with the same basic marketing message, but adjusted certain details so that it better matched local sensibili
21페이지 | 1,800원 | 2010.08.03