persuasive message

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본문내용: Chapter 7
Persuasive Messages
Team5
Translate ‘티없이 아름다운’ into English.
Beau-ful
You know?
then put your right hand up and cry out ‘chupa-chups’
Quiz,
Message
Purpose
of the message
change reader’s attitude
acts
as I planned
Persuasive message
Request favors and action persuasively.
Write persuasive messages within organizations.
Make claims and request adjustments successfully.
Compose carefully planned sales letters.
Implement special techniques in writing
online sales messages.
※ Reference book, ‘STICK’
Learning Objectivities
1. Request favors and action persuasively
Persuading someone to do something is difficult,
But we face it frequently in various situations.
So the ability to persuade is a primary factor in
personal and business success.
Use persuasion when you must change attitudes or
produce action.
Opening
Obtain the reader’s attention and interest.
Body
Build interest
Reduce resistance
Closing
Motivate action
Writing Plan for Persuasive Request
Would you be willing to speak to the members of dallas-fort Worth chapter of the American Marketing Association? We hate ask such a busy person. but we hope you might be free on March 19.
One company is legendary for marketing Ame-
rican products successfully in Japan. That com-
pany, of course, is Toys “R” Us. · · · · · · · · · · · ·
Exercise
You may not want to consider this invitation
because we can offer you only a $300 hono-
rarium.
Mr. Hoffman, you can help launch other American companies who face the same quagmire of Japanese restrictions that you overcome. Although we can offer you only a small honorarium of $300, we can assure you · · · · · · · · · · · · · · · · · · · · · · · · · ·
Exercise

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