Brand Project Management RePositioning for Mamonde

reposition their image clearly that their pizza is for them rather than other customers.Overall changes in interior design Pizza Hut will change overall interior design urbanely and neatly. Changing interior design only can give customers newness and make them recognize brand itself as a polished one. Changes in store will be progressed steadily in two main ways. The first thing is to change a signboard. Compared to existing red background signboard, replacing red with white can create an effect of classy feeling and emphasize a trademark (a red hat) and a logo (Pizza hut) relatively. (See

for young people as well. This brand image can last even when this particular promotion has come to an end.(2) Sampling Street promotionOne of our group’s recommendations for KSD was selling packed 막걸리 with plastic bags. Selling 막걸리 packed with plastic bags would be effective to promote KSD’s products for several reasons. This idea came from the food trucks that can be frequently seen on crowded streets filled with young people. For example, there are many street vendors near Hongik University. Most pedestrians near Hongik University are college students who are in their ea

with The Face Shop*종합적 전략제안From just image advertising to product level advertising by using PRBy using medium-price strategy, make target customer repositioning. Need for product developing for age under 10 children.Need to make premium brand – to secure activator customer. Intensified service quality engage in each shop which based on age.Except for visiting and sample promotion, make CRM process which concentrated on customer participation.Need to make market leader type product except for main product.Penetrating to each town commercial supremacy. THANK YOU

for how company is operating. In that point of view, stakeholders of Amore pacific and Able-c&c have managed their firm very well.You can see in the chart or graph, S/E of Amorepacific and Able-c&c are getting bigger. In the case of Amorepacific, its S/E in 2011 grew by 170%, comparing to 2008. Also, its growth rate of S/E has shown a significant development from 2009 to 2010. About Able-c&c, its S/E in 2011 grew by 212% comparing 2008 and it growth rate of S/E has shown a great change from 2008 to 2009. However, unlike Amorepacific and Able-c&c, Coreana has overcome its financial crisis si

brand manage through resolute restricting.Saturn’s a yearly a goal is a hundred thousand. But the latest even a sixty thousand selling.Then America’s GM a final decided that ‘Saturn’ brand repeal.펜스케 automotive group that America’s automobile dealer give up Saturn brand undertaking an agreement.Accordingly, GM will disorganize Saturn brand at 2010’s the end.목 차What is Saturn? 1. Using full spectrum of segmentation variables, describe how GM has segmented the automobile market?2-1. What segment(s) is Saturn now targeting?2-2. How is GM now positioning Saturn?2-3