[경영] SKIN FOOD의 경영사례(영문)
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2009.12.29 / 2019.12.24
- 10페이지 / hwp (아래아한글2002)
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- 1,400원
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추천 연관자료
- 목차
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Ⅰ. Introduction
1)Skin Food brand facts
2)Product facts- Skin Food
3)Consumer preference for skinfood
Ⅱ. Why is Skin Food innovative?
* General process of new product development
* Skin Food case
1)Find already established model
- ineventing new model that surpasses the existing model
2)Use consumer surveys and understand customer behaviors
3)Exploit outside support
– Skin Food’s management innovation
Ⅲ. Problems and Side effects
1) Problems
2) Side effects
Ⅳ. Future Perspective
- 본문내용
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1) Skin Food brand facts
The first store was opened in the Myeong-Dong district in Seoul in December 2004.
At present(May 2009)thereare 287retail stores and plans are on for setting more stores. It is one of the fastest growing brands in the Korean skin care market.
The natural appeal of the products increased its popularity over the years.
The overwhelming success made way for setting up brand stores in Taiwan and Malaysia.
2) Product facts- Skin Food
One of the key successes of the products lies in the use of natural ingredients.
The Herb Salad range for sensitive skin comprises various herbs and plant ingredients that are devoid of colors and preservatives.
The products are developed on thorough research.
3) Consumer preference for skinfood
시장조사 전문기업 트렌드모니터(www.trendmonitor.co.kr)와 리서치 전문기관 엠브레인이 수도권에 거주하며 최근 6개월내 화장품 브랜드 전문매장 방문 경험이 있는 여성 1천37명(만 19세~49세)을 대상으로 조사한 결과-
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