레포트 (4,643)
구글마케팅,온라인마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,
in the blogsphereA reality check of the blogsphere is taken to find out the activities of corporate marketers, and how/what can be learnt from the travails of marketers across the worldThe case study focuses on the malfeasance of blogsCGM is Consumer Generated Media or user generated content on the cyber worldThe pace of evolutionand adaption of InternetCGM# What is CGM?* Introduction (
32페이지 | 2,500원 | 2014.01.20
Lenovo,IT기업,기업분석,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
in US marketToyota has also own brand,whose target is low price market(ex. Prius)Dual Brand Strategy - hpAfter acquisition of ‘Compaq’, HP has dual brand‘hp pavilion’ is for premium brand. ‘hp Compaq’ is for common usersAfter dual brand strategy, ‘Compaq’ and ‘hp’ gained more popularity Lenovo’s Dual Brand Strategy- China(Notebook)Lenovo has three brands in China.
43페이지 | 2,500원 | 2014.01.20
스타벅스커피,기업분석,커피시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
in advanced by DB- we could analyze information of consumer such as statistics and level of activities So, we could offer the personalized & customized service for them. Marketing strategyMaintaining existing our customers and Catching a new customers By using our strategy.Conclusion스타벅스의 SNS 마케팅 사례, CreBizMaster스타벅스 100호점의 숨겨진 비밀 – 맹명
37페이지 | 2,500원 | 2014.01.20
삼성마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
In Touch로 풀터치스크린폰 선두 업체의 이미지를 슬로건, 전시컨셉, 컬러 등을 통해 일관되게 전달할 예정이다. 삼성전자는 `삼성 모바일 라이브를 이탈리아를 시작으로 폴란드, 러시아, 중국, 터키 등 5개국 17개 도시에서 올해 6월까지 실시할 예정이며 향후 중남미, 아프리카 등 신흥 시장을 중심으로
7페이지 | 2,500원 | 2014.01.20
GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
in managing foreign suppliers & buyers Situation at that timeAuto Suppliers’ IT PlansAutomotive suppliers said they use, or plan to use, the following technologies to connect to automakersWeb serviceWeb serviceWeb service is Web server offersinformation to their clients in theweb space.Ex) Naver (web server) User (Clients)Server & Clients are both PC. but Server’s OS capabil
25페이지 | 2,500원 | 2014.01.20
뽀로로,뽀로로마케팅,뽀로로전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
User)와 구매자(Buyer)가 다른 전형적인 사례다. 즉 구매자인 부모와 이를 이용하는 유아의 입맛을 모두 맞춰야 한다. 뽀로로는 이러한 점을 모두 충족 시켰다. 당시 독점 방영하게 된 하나로 텔레콤의 채널 하나TV는 뽀로로의 영어버젼을 방영했다. 유아들에게 조기 영어교육을 시키기 위해 뽀로로를 구매
28페이지 | 2,500원 | 2014.01.20
M_M_마케팅관리론_보고서,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
in a very creative way. Customers could choose and design the characters of the music video that is provided in the homepage and listen to the logo song. By this user created –contents, customers get to make one of their own films and feel as a person who made it. This would naturally bring customers to be endorsed in our little movie and they will use it in the other fields by creating some pa
10페이지 | 2,500원 | 2014.01.20
삼성스마트TV,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
in TV ▶Summarize2008 Mezzomedia Co., Ltd.Which meansIn terms of buying new TV, Price does matter and affects every part of buying situation. *Contents12Intro Company’s Perspective34 Consumer’s PerspectiveSurvey5Conclusion2008 Mezzomedia Co., Ltd.*Conclusion▶A Drop in Prices
32페이지 | 2,500원 | 2014.01.20
MIS,유비쿼터스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
MIS 유비쿼터스 유비쿼터스유비쿼터스유비쿼터스유비쿼터스란?시스템적 관점Contextual and Social user experience In-MemoryComputingInternet ofthingsInputProcess유비쿼터스Output상황 인지 컴퓨팅상황 인지 컴퓨팅1. 상황 인지 컴퓨팅1. 상황 인지 컴퓨팅사례 1센싱 기술센싱 기술- 걸음이 불편한 노인을
45페이지 | 2,500원 | 2014.01.20
국제마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
users in the target- various subject program- deep experience of the Buddhist cultureProduct4pWeekend 50,000 won - saturday, program O, temple clothes OWeekday, rest style 30,000 won- program X, temple clothes XPrice4p1. Travel agency package- Numerous packages are already in operation- travel agency for templestayPlace4p2. Through public corporation - online marketing activation
40페이지 | 2,500원 | 2014.01.20