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[마케팅] 진에어 JIN AIR 항공 마케팅 전략(영문)
1. IntroductionJin Air Co Ltd, formerly Air Korea is a low cost airline originated from South Korea, which is a full subsidiary of Korean Air. It began operations in July 2008 with routes to regional destinations in Korea. In October 2009, Jin Air began flights to Macau, Guam and Bangkok. The corporation vision of Jin Air is to be a premium short haul carrier with the best experience and image,
16페이지 | 1,400원 | 2010.12.21
Practical airline JIN AIRcontents1. the concept of low cost air line2. success company vs fail company3. present condition of cheap air line in Korea4. introduction of jin air5. present condition of jin air by 5 factor6. SWOT7. Problems of JIN8. Strategy for JIN AIRComparing to United states, air line service was not popular in Korea. In US, they use airline even goning to other city
4페이지 | 800원 | 2012.02.11
[항공경영] JIN AIR의 마케팅 전략(SOUTHWEST사와 비교)
SOUTHWESTvsJINAIRContents1. 기업소개-SOUTH WEST -JIN AIR2. 기업정신-SOUTH WEST -JIN AIR3. 경영전략-SOUTH WEST-JIN AIR4. 서비스-SOUTH WEST-JIN AIR 5. 성과-SOUTH WEST6. 결론7. Q & A- 종업원에게 profit sharing plan 제공1) The First Airline in1.Introduce SOUTH WEST- Ticketless Travel System 도입- Internet Web Page 오픈- Online Booking System
39페이지 | 2,800원 | 2010.07.13
사우스웨스트 항공(south west airline), 진에어(JIN AIR) 1. 경영전략 비교
SOUTHWESTvsJINAIRContents1. 기업소개-SOUTH WEST -JIN AIR2. 기업정신-SOUTH WEST -JIN AIR3. 경영전략-SOUTH WEST-JIN AIR4. 서비스-SOUTH WEST-JIN AIR 5. 성과-SOUTH WEST6. 결론7. Q & A- 종업원에게 profit sharing plan 제공1) The First Airline in1.Introduce SOUTH WEST- Ticketless Travel System 도입- Internet Web Page 오픈- Online Booking System
40페이지 | 2,700원 | 2009.06.15