레포트 (10,719)
[패션마케팅] 패션브랜드 ZARA의 마케팅 전략(영문)
“ The Most Innovative and Devastating Retailer in the world ”ZARAInternational Business ManagementContentsIntroductionIndustry AnalysisCompany AnalysisZara’s Global ExpansionStrategic Recommendation12345INTRODUCTIONIntro12345ProductZara is.Flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega Headquartered in La Coruña, Galicia, Spain,
18페이지 | 1,400원 | 2010.12.21
products, including electrical and mechanical fields in the new product development.From1960s to1990s they produce Medical and dental products, energy-related products including office supplies.2004 thanks to the contribution of innovative products 3M exceeded 20 billion dollars in sales. The most innovative product is Post-it and super-sticky Notes, Scotch transparent tape , LCD optical film
19페이지 | 1,700원 | 2009.08.27
[경영정보시스템] LG U+(엘지유플러스) 블루아이 시스템
is to intensify competitive power by managing intellectual property effectively. Especially, as modern company is beginning to focus on human-oriented system, the power of human resource means the power of whole company. Accordingly, maximizing the power of human resource leads to company’s performance enhancement and innovation. Development or innovation of products is implemented by outsourc
19페이지 | 2,100원 | 2011.04.06
product to China at 10 dollars.Original price of this product in China is 100 Yuan.Adjusting the exchange rate above, The price change to 50 Yuan. Therefore, the product is sold more in China.That means increase of the export of U.S.The effect of changing of exchange rateThe effect of changing of exchange ratePresently,exchanging rate isfixed at lower point than equilibrium (A)In this
12페이지 | 1,500원 | 2012.03.19
is very expensiveThere have been increasing accusations and findings that clinical trials conducted or funded by pharmaceutical companies are much more likely to report positive resultsIn the United States, new pharmaceutical products must be approved by the Food and Drug Administration (FDA) as being both safe and effective.There are special rules for certain rare diseases (orphan diseases)
26페이지 | 2,100원 | 2011.01.25
is weaker than other countries. And Korea’s service is closed and have higher entry barrier. Though Korea’s service industry has the 67% of total employee and 60% of total added value, the rank of the labor productivity is 23. Service industry increases the job and domestic economic scale. Service industry’s employment index is 18.2 whereas manufacturing is 9.6. And added value index is 0.
48페이지 | 3,400원 | 2013.11.27
[경영전략] 베스킨라빈스(배스킨라빈스) 마케팅전략(영문)
is divided as internal, customer and external environment analysis largely. Again, external environmental analysis is divided as macro-environmental analysis and competitive environmental analysis. Intense competition in the first-class ice-cream that is sold at the store for own products is getting busy and customers have influenced on it increasingly. So, we need four parts to analyze the macro
8페이지 | 1,200원 | 2008.10.16
is in difficulty because of several risk of disaster including the economic recession. First, Industry nature, the performance of a clothing company depends on economic situation. However, the situation now is the economic downturn.Second, in general, Despites the economic recession, demand for luxury fashion products is high. However, in domestic market has lack of luxury brands. Third, Departm
11페이지 | 1,400원 | 2009.08.18
products The complicated productsOutsourcingOwn factories(ex. Women’ suit)(JIT system, Postponement)Fewer assetsInvestment in Capital assets(3) Leverage Your Assets*Why is Zara so generous with capacity?ResponsivenessReducing working capital-> Zara can react to peak or unexpected demands fast(3) Leverage Your Assets*STP Strategic*Segmentation & TargetingUnder 1
26페이지 | 2,000원 | 2010.08.15
is important factor. The last reason is product creativity. A few years ago, person thinks that Samgyeup-sal is only pork. Samgyeup-sal is fat meat caused adult disease but the consumption of samgyup-sal doesn’t decrease. On the contrary, kalmaegi-sal, a skirt meat is low fat and high-protein meat. So woman prefer to this low calorie meat. Actually, we could see women who eat a skirt meat in S
14페이지 | 1,400원 | 2011.01.25