레포트 (17,031)
[촉진관리] 파리바게트 프리미엄 생수 오(`O` EAU) 마케팅 커뮤니케이션 전략(영문)
marketing communication strategy of ‘오’Advantages for O:EAUSurveyNew marketing communication strategy of ‘오’Selection of new target New suggestion for O:eauPromotionsVideo AdPrinted adsOther Promotion StrategiesBefore & After strategy QR code strategy.Introducing of bottle water ‘오(O:EAU)’O:EAU is SPC’s Paris Baguette. SPC is a company that is in charge of distr
16페이지 | 1,700원 | 2013.07.04
market size therefore is growing. According to the Research conducted in the 7 largest cities in Korea by Hanguk Research, a woman uses 21.6 pads per one menstrual cycle throughout her whole life, and there are approximately 13 million women who use sanitary product. The research also describes the total number of the sanitary product is about 2.3 billion, which makes a market of around 300 billi
88페이지 | 3,400원 | 2009.08.18
International Business Case Study “Expansion in China”Table of ContentsI. Introduction : L’Oréal II. Overview of the cosmetics market in China 1. Huge market potential 2. Principal market drivers 2-1. Strong economic growth and growing awareness of personal well-being 2-2. The fast expanding rural market 2-3. The rise of the middle-class 3. Increasing brand awareness4. Market p
21페이지 | 2,100원 | 2010.08.31
in collaboration with Ford Motor Company in 1968. Through heavy investment on the development of independent technologies and capabilities for automobile production, the company successfully developed its first proprietary gasoline engine in 1991. Hyundai Motor Company had already begun exporting auto vehicles abroad in 1986 and started selling cars in the U.S. market in the same year. The compan
33페이지 | 2,500원 | 2012.09.20
The Globalization of K-pop MusicContents1. Introduction2.1. Environment Analysis2.2. Competitor Analysis3. SWOT Analysis4. 4Ps Analysis5. Marketing Strategies6. Recommendations7. Conclusion8. References1. Introduction(JYP Entertainment, SM Entertainment)SM EntertainmentSM Entertainment was founded in 1995 by a former singer Lee Soo-man. SM is Koreas best known entertainment & media
25페이지 | 2,700원 | 2010.08.27
하이닉스,하이닉스기업분석,하이닉스전략,Hynix,Hynix분석
In detail, Semiconductor can be classified by two big parts, “Memory semiconductor” and “Non-Memory semiconductor”. And Memory semiconductor is divided into “D-ram” and “NAND-flash”. D-ram is used in computer mainboard, and NAND-flash is used in cell-phone or MP3 player.Thanks to this easy using feature and wide variety of using scope, the size of market is $298 billion big in 20
12페이지 | 2,000원 | 2014.02.26
[마케팅전략] Heineken 하이네켄 분석 및 새로운 마케팅전략 제안(영문)
Market-Product Focus 1. Marketing and Product Objectives2. Target Markets3. Points of Difference4. PositioningⅥ Marketing Program1. Product Strategy 2. Price Strategy 3. Promotion Strategy 4. Place Strategy Ⅶ Evaluation and ControlⅠ Executive SummaryToday beer is widely available and enjoyed in most countries and cultures around the world. Well be taking a close look at the com
15페이지 | 1,400원 | 2011.08.18
[마케팅] LG전자의 홈 엔터테인먼트 전자제품 마케팅 전략(영문)
Final Report for the marketing analysis- Home Entertainment Division of LG electronics.Marketing Research of Home entertainment Division of LG electronicsTable of contentsExecutive summaryAt present, we live in the state where all the electronics machines are controllable with just one wireless remote control or cellular phone which is called ‘Ubiquitous System.’ Our team thought that th
21페이지 | 2,100원 | 2011.01.25
In the world of management, it is said that beating leading company is extremely hard, if not impossible, as those companies have several superiority factors that cannot be overcome easily. So usually, creative and aggressive strategy must be implemented for companies with smaller market share.Here, we’d like to introduce the company, Nexen Tire, which is brining sudden strike on tire market.
15페이지 | 1,400원 | 2010.10.01
-마케팅원론 5-Year Marketing Plan-Anytime Sports, Lecaf-1. Executive SummaryLecaf is a Korean sportswear company. They make pretty good quality sportswear, and probably rank among the top few Korean sportswear brands. It is subsidiary of Hwaseung which is one of the best 10 Korean corporations. Hwaseung was OEM partener of Nike and Reebok in 1980s. Lecaf was launched as Nike became indep
15페이지 | 1,400원 | 2010.08.31