레포트 (2,130)
production of low-emission Ecotec engines at its joint venture in , which will be mounted on the newly launched Chevrolet Cruze compact sedan. And it plans to sell about 17,300 China-made compact cars in thein 2011 and to triple that to about 51,500 in 2014, according to a planning document that GM circulated amonglawmakers. New Line-UpThe new company will fo
26페이지 | 2,100원 | 2009.11.09
[마케팅 관리] Retailer Marketing Decisions(영문)
Retailer Marketing DecisionsRetailer Marketing DecisionsRetailers are always searching for new marketing strategies to attract and hold customers.Retailer Marketing DecisionsOh God!Retailer Marketing StrategyRetail segmentation and targetingStore differentiation and positioningProduct and service assortment Retail pricesPromotion Distribution (location)Create value for targeted reta
8페이지 | 800원 | 2011.08.29
are using AR apps to promote their products.In fashion, AR retail allows one to see what clothes look like on,without having to enter a dressing room. / AR for promoting products // Why should retailers use AR?/Advertising campaigns can become strongerNavigation around warehouse area will be easierExtra information will improve the shopping experience of the customersProduct catalogs can
18페이지 | 2,600원 | 2018.05.09
[국제경영] IKEA(이케아)의 국제 비즈니스 전략(영문)
are more familiar in America14GlobalizationLocalizationTransnationalBalance between localization an globalizationThe strategy of IKEA today15ConclusionOpinion16Global Standardization TransnationalConclusionWith flexible thinking the IKEA has changed and mixed the strategy to survive in the industry and toexpand market in the world instead of insisting only one way. In the rapidl
18페이지 | 1,700원 | 2010.09.08
[마케팅전략] 맥카페 Mc cafe 마케팅 플랜(영문)
are 30,000 Mc donald restaurant in 119 countries. Lavazza coffee is premium coffee beansbrand which charge 45% of Italy retail coffee market. They sold 14,000,000,000 cups annual. STRENGTH - Low price- Many StoresWEAKNESS - Distrusted of quality- Low market share- A kind of Products- An atmosphere of storesOPPORTUNITY - Recession- Trend- growth of coffee market- decline of comp
50페이지 | 1,400원 | 2010.06.30
product or service in the market. Through this process, the right and licence that is given from franchiser are also called franchise. In other word, franchise is a kind of retail form that uses same brand and knowhow. 1. Franchise form A) Product-selling franchiseFranchise firm provide franchisee with product and right to sell it based upon area or location so that this method is used by the
22페이지 | 2,400원 | 2004.01.25
retails for free.(3) PriceThe prices of Coca-Colas products vary according to the brand and the size. The prices of the main products are shown below. Pricing Methods/Pricing strategies The Coca-Cola Companys products are sold in retail stores, convenient stores, petrol stations etc. The pricing methods/strategies are set by those the company sells to. Petrol stations and convenient stores
33페이지 | 2,100원 | 2009.05.08
products which Apple delivers are not only designed to match the brand promise, but are fundamental to keeping it.Apple fully understands that all aspects of the customer experience are important and that all brand touch-points must reinforce the Apple brand. Apple is expanding and improving its distribution capabilities by opening its own retail stores in key cities around the world in up-marke
20페이지 | 1,700원 | 2011.02.18
products they need for the projects they are working on. Home Depot uses the latest computer technology to manage its merchandise and control inventory and has built its reputation as an astute marketer to almost legendary levels among retailers. Indeed, no less an authority then David Glass, the president of Wal-Mart, says that Home Depot is the best managed retailer in the country.-How has the
6페이지 | 800원 | 2010.04.16
[호텔회계] Hyatt 하얏트 VS. Marriott 메리어트(영문)
are located within or connected to Hyatt hotels. Additionally, the group runs a chain of upscale retirement homes known as Vi Living by Hyatt and offers retail home décor and furnishings through Hyatt at Home, an online store featuring luxury products. Brands explained:Park Hyatt is Hyatts luxury brand. Park Hyatt hotels are mid-sized properties located only in premier destinations and cat
18페이지 | 1,800원 | 2011.09.23