레포트 (2,130)
[경영전략] Harley Davidson(할리데이비슨)의 마케팅 전략 분석
retail consumer loans and insurance services, primarily for the purchase of Harley-Davidson motorcycles. It conducts business mainly in the United States and Canada. Each division has strategic business units that offer different products and services.Even though these two divisions are managed separately, they share Harley-Davidson’s brand name and reputation. The Company considers the availa
15페이지 | 1,400원 | 2010.08.20
[마케팅] 스타벅스의 남성 소비자를 위한 마케팅 전략(영문)
product, it offers high-quality goods. Products sold include beverages, pastries, whole coffee beans and coffee-related retail items. Also Starbucks commercializes brand image and sells it. In terms of price, it uses market-skimming pricing from the beginning. In terms of place, Starbucks has a large number of stores, all of which are owned by the company and no franchises to guarantee the qualit
7페이지 | 1,100원 | 2011.11.28
[패션무역] 동대문패션시장 국제화 전략-SPA 브랜드와 비교 중심으로(영문)
are traditional store group, east store group, new west store group which is oriented to retail. So, these days, the proposition of wholesale gets smaller and proposition of retail gets larger. The most specific feature is value chainstructure which can be strength of Dongdeamoon. From past time, Dongdaemoon has played the role of an integrated place of production and sales which provides goods w
22페이지 | 2,100원 | 2011.09.08
products, both Cheoumcheorum and Cool emphasize the mild and pure flavor. As a result, lack of differentiation between two products makes consumers awareness low.Opportunity1) Increase of women’s liquor consumption: Due to entering of women in public affairs, women’s liquor consumption is increasing. Particularly, liquors consumption of young women, who are targeted by Cool, is increasing
15페이지 | 1,400원 | 2010.08.20
retail facilities and carry wide range of products from grocery products to general merchandise in large volume. The average supermarket might take up 40,000 square feet but a hypermarket may cover anywhere from 150,000 to 330,000 square feet.Due to its size, hypermarkets are located in suburban areas surrounded by about 500,000 households within a 20-minute drive.For these consumers, hypermarket
11페이지 | 1,200원 | 2012.03.28
retail outlets and SK-branded service stations. Lets see what kind of business they are doing approximately. A) Petroleum Business SK energy started out as Koreas first oil refiner and has provided stable supplies of petroleum products for more than four decades, helping to drive Koreas economic development. SK energys primary obligation is to supply refined petroleum products to meet domes
15페이지 | 1,400원 | 2009.08.31
product accurately and rapidly at reasonable price. Lately speed of catching up newest style is emphasized so that people use term- ‘Fast fashion’ to describe SPA’s business. Fast fashion is a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the market. Fast fashion clothing collections are b
22페이지 | 1,900원 | 2013.02.27
are sold in category-focused retailers (category killers) like Footlocker or Athlete foot. We are going to enter the walking or casual shoes industry by placing our product on shelves in those kinds of retailers. Second, we will work on promotions or campaigns that introduce the effects of walking exercise in major cities like Los Angeles, Chicago and New York. We will build up the W-shaped roads
19페이지 | 1,900원 | 2012.11.23
[소비자행동] 온라인쇼핑 구매시 지각된 위험(영문) -아마존 사례
product onlineTimethe loss of time and inconveniencePerceived RiskOnline ShoppingWhat is online shopping?Precentage of total retail sales is increasing0.8% 3.6%Growth of 350% in 9 yearsWhy buying online?More freedom& control General InformationOnline ShoppingOnline a broader population can reach the “store.”Review several different online service websites which are based
39페이지 | 3,000원 | 2010.08.14
production/yearColor/a garmentsize/a garmentNew SKUs40000110005~65~7several~100000Flexibility4. ZARAs Three principles1. Close the communication LoopIn Zara stores, customers can always find new products. But they’re in limited supply. There is a sense of tantalizingexclusivity, since only a few items are on display even though stores are spacious. Zara’s retail concept depen
8페이지 | 1,100원 | 2009.06.15