레포트 (14,143)
[국제경영전략] 나이키의 국제시장 마케팅 성공 전략(영문)
promotion.table1.1 Revenue growth of NIKE table1.2 Revenue distributionObserving the financial statement, Nikes sales have grown ceaselessly. In year 2005 Nike recorded $13,740million in sales and $14,955 million in 2006. Moreover, it reached $19.1 billion dollar in 2009 showing approximately 40% of growth since 2004. The increased consumption in emerging markets such as Russia and China
14페이지 | 1,400원 | 2010.12.14
ContentsIntroduction History of Coca-ColaBrand Image of Coca-ColaLogo / ColoringBottle DesignSanta ClausPolar BearGlobal Economic FactorsBasic StrategyMarketing StrategyProductPlacePricePromotionBrand EquitySports MarketingLogisticsOperationsCSR and EthicsFinancial StructureHuman ResourceBibliographyIntroduction The Coca-Cola Company is a beverage company, manufacturer, di
9페이지 | 1,400원 | 2011.03.09
Marketing1. 주요내용이벤트와 조직을 위한 포괄적인 marketing 계획의 공식화와 수단넓은 marketing mix에 사용되는 개발 적합한 전략에는 product, place, price, promotions (communications) , people, packaging, and programming 이 포함된다. 경영 marketing은 이벤트와 목적에 대해 보고하는 것이다이벤트 시장의 잠재적인 (수요)
21페이지 | 1,200원 | 2004.12.15
marketing strategy called informercial marketing. Informercial marketing is combination of information and commercial. So under informercial marketing, firms advertise and promote their product and at the same time they give an information about the products. The buyer determined this strategy is suitable for Lock&Lock. Because Lock&Lock had high-end quality in airtight container but this infor
4페이지 | 800원 | 2010.01.29
[마케팅전략] 아모르 모텔 Amore 리포지셔닝(Re-positioning) 전략(영문)
promotion-Affordable priceLess differentiationToo open locationPoor marketing implementationChanged social viewIncreasing DemandIncreasing Internet accesibilityFew competitors -Negative image-Seasonal demand Economic situationDemand to change SWOTSocial needsDemand for new-type place Changing view of motelcompetencyaffordable priceBrilliant location, promotion channelNew st
26페이지 | 1,900원 | 2013.03.20
market would be good for entry, out of the worldwide market, and what kind of game should be developed for meeting demand, and how to effectively use promotional strategy to boost and maximize recognition. This proposal consists of an analysis of a survey that serves as a guide to which country to choose, which game product to develop, including product design and promotional mix that should ente
16페이지 | 1,400원 | 2009.05.14
MARKETAll the retailing method in e-commerce is called online market. This includes both general shopping mall operating by individuals or corporations and open market. General shopping mall needs large capital for building itself and promotion, and every products in the mall are sold and managed totally by a founder. Open market is like an assembly of these shopping malls, so it deals goods t
12페이지 | 1,400원 | 2009.08.27
[마케팅] 대형마트(홈플러스, 롯데마트)의 착한가격 마케팅 분석(영문)
marketing is talked about behind many peoples back and brings about various opinions from professionals.So, we are going to figure out what positive/negative features this marketing technique has and why this marketing has great impacts on a society. And Good Price marketing usually seems and is promoted as a consumer appreciation event with companys big sacrifice. We will analyze whether that
17페이지 | 1,700원 | 2011.09.08
Marketing Managers, and a Marketing Associate. The duties for this position include but are not limited to: maintaining and updating of competitor information, product literature files, and product data; facilitating Product Information and Marketing Bulletins, product literature, and promotional requests; coordination of Trade Show (i.e. travel, hotel, promotional efforts); and the preparation o
3페이지 | 800원 | 2003.11.14
[투자론] Basel 3 A global regulatory framework for more resilient banks and banking systems(영문)
market volatility and help address procyclicality. The approach, which is similar to what has been introduced for market risk, will also promote more integrated management of market and counterparty credit risk. (b) Banks will be subject to a capital charge for potential mark-to-market losses (ie credit valuation adjustment – CVA – risk) associated with a deterioration in the credit worthine
24페이지 | 2,100원 | 2011.10.13