레포트 (4,019)
management strategy gave more effective and speed to react to local market in the competitive environment.Q3. Why are both companies having such difficulties building the capability they so clearly recognize as missing?Philips’ competitive capability was ‘differentiation’ coming from NOs over the world and their almost independent activities. But after decades, the market was getting open
5페이지 | 700원 | 2013.11.27
manage the cultural systems in many quarters. Employee welfare and serviceLike general corporations, LG electronics also provide various welfare services. The employee benefit package is one of the factors to improve labor’s motivation. LG electronics provide company housing for local employees and subsidize the housing allowance. As they share employee’s joys and sorrows with each other,
9페이지 | 900원 | 2013.11.27
managerial decision-making.We think to develop Korean LCC industry should pay attention on the following respects:1). Different Product for each LCC Company- Depend on our analysis with international LCC companies, the successful cases of other LCC already started to provide various products, not to focus on just cheap ticket. That is, Korean LCC should start to pursue other value and find oth
22페이지 | 1,900원 | 2013.11.27
LOCAL APPAREL BRAND의 약세• 저가 브랜드 시장의 확대• 경제 불황으로 저가격 상품에 대한 소비자 Needs 증대• 빨라지는 TREND 순환주기O1. S W O T마케팅• 잠재적 진출기업의 위협- 뚜렷한 개성을 갖춘 SPA 브랜드의 공습• 중국 내 인건비 상승- 저가 인터넷쇼핑 시장의 발달 T2. Segmentation & Targeting
33페이지 | 2,500원 | 2013.11.27
Management, 3, June, pp. 68-78.Bejou, D., Emnew, C.T., and Palmer, A. 1998. “Trust, ethics and relationship satisfaction.” International Journal of Bank Marketing, 16,4, pp.170-75.Buttle, F. 1996. “SERVQUAL: Review, critique, and research agenda”. European Journal of Marketing. 30,1, pp.8-32.Crompton, J.L. and Love, L.L. 1995. “The predictive validity of alternative approaches of eva
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managers in international plants Strong distribution systemShifted productionto overseas markets (e.g. China) when Japanese currency strengthened‘Fast follower’strategyCentralized R&D in JapanSummary of organization structureBetween Philips and MatcuchitaMultidomestic(Philips)Global(Matsushita)CapabilitiesDecentralizedCentralized in HQSubsidiariesAutonomousLocally responsi
44페이지 | 2,500원 | 2013.11.27
Local Customization: 현지의 입맛에 맞는 고객화물류 이동이 주로 하나의 국가 내에서 이루어지기 때문에 더욱 빠르게 시장에 공급이미 많은 패스트 패션의류업체가 진출해 있기 때문에, 이들보다 가격을 더 낮추거나 최신 유행의 아이템을 최대한 빨리 내놓지 않거나독창성 있는 마케팅을 하지 않는다
39페이지 | 2,500원 | 2013.11.27
local hub to manage peak demand such as thanks giving day(추석) and new year(설날)Operations Aspect – FlexibilityAnalysis – AssessOperations Aspect – QualityAnalysis – AssessAs it is shown in the news above, all the sorting processes are completed by human resource. What company claim is that their system is better than auto-system at managing errors.Reducing error means higher
26페이지 | 1,900원 | 2013.11.27
의사결정(decision making) 성공 및 실패 사례(영문)
localizationManagement makes a hasty decision→ Having advanced into china ahead, they had limited factors and the hasty decision makings, and end up closing china branch with 1134 billions for 4 years.Ⅴ. InterviewSKC & CWe investigated a decision making about interviews for the new employees. Ⅴ. InterviewSKC & CHiring processapplicationDocument screeningAptitude testinterviewRe
24페이지 | 1,900원 | 2013.11.27
근거중심 마케팅(Evidence-based marketing)-practice theory divide(영문)
Management knowledge is different from scientific disciplines.‘evidence’ & its use in marketing practice & decision-making (1)There are two types of knowledge production processTypes of knowledge production processMode 1Mode 2AttributeTraditional discipline-orientated research used in research institutionsDriven by the need for solutions to a specific and local problem‘evidence’
33페이지 | 1,900원 | 2013.11.27
- 2014년 1학기 교육공학 중간시험과제물 공통 교재1-4장 주제선정 후 요약정리
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