레포트 (2,026)
Line upMake-to-Order Automobiles atGM’s Gravatai PlantContentsAbout General MotorsIndustry of Motors / GM’s StrategyThe cause of GM’s failure- Internal Factors& External FactorsSWOT analysisDiscussion QuestionsThe present state of GMAbout General Motors1. 업체 개요“ General Motors Cops., the world’s Largest automaker, has been the global industry sales leader for 76year
20페이지 | 1,400원 | 2010.01.27
General Motors KoreaAfter the Daewoo Group gained control inDaewoo MotorAfter the Asian financial crisis started in 1997, it took over the troubled 4WD specialist SsangYong in 1998, but ran Into financial trouble in 1999.In 2001 General Motors decided to buy most of Daewoo Motors assets to form GM Daewoo. The new company startedoperations on October 17, 2002,The method of studySurveyI
33페이지 | 1,800원 | 2008.10.09
Executive SummaryRecession in the US automotive market and Hyundais SuccessThe Financial Crisis that first initiated in the United States has undoubtedly struck the American automotive market. General Motors (GM), Chrysler and Ford who are namely, the big three reported approximately 50% of sharp fall in sales in January 2009 . GM and Chrysler were affected the most and are currently under C
21페이지 | 2,100원 | 2009.08.27
General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing for bankruptcy. This year, GM reported a $1.15 billion third-quarter loss, which was ‘improved’ result compare to last two quarters. Its revenue fell 26% to $28 billion from the 2008 period, partly because its bankruptcy filing d
20페이지 | 1,800원 | 2010.06.29
General Motors (직원 746,000명) 와 Ford (직원 426,700명) 는 1990년대에 그들의 지역 부문들을 Delphi와 Visteon 으로 주주들에게 자회사 주식을 분배하였고, 2004년에 이르러서는 각각이 대략 325,000명에 육박한 직원들을 고용하였다. 그러나 각각의 직원수를 합하여도 이는 1980년 GM 단독의 직원수보다 적었다. 이론가
27페이지 | 1,400원 | 2010.01.15
Motors generated conspicuous increase on net income as Hyundai’s net income went up from 3 trillion won in 2009 to 5 trillion won in 2010. Kia, on the other hand, had 1.7 trillion won of net income in 2009 and 2.8 trillion won in 2010. Same result was reflected on Return on Equity (ROE) analysis. Hyundai and Kia Motors, ROE ratio is on huge increase. SSangyong, which had negative retained earni
10페이지 | 1,400원 | 2011.11.17
General Motors를 설립했고, 지난 세기 동안 Flint 시의 역사는 자동차 산업과 자동차문화가 우위를 차지했다. 수십 년 동안 Flint 시는 주요 인구집중 도시와 자동차 산업의 중요성으로 인해 정책적으로 중요한 도시였다. 1950년대에는 대략 20만 명에 달하는 인구로 최고점을 기록하였으나, 1960년대 이래로 이
7페이지 | 800원 | 2015.06.27
[마케팅] Competing in the Chinese Automobile Industry(중국자동차 산업 속 경쟁)(영문)
General Characteristics:Currently over 80 Chinese automobile enterprises existControl 30% of total Chinese automobile market shareRapid growth in domestic production and consumption aided by low costs and government policies- Less reputable than foreign brands: copying, low know-howDomestic Producers- Largest car producer in China- Partner of both General Motors & Volkswagen- Bought Nanji
33페이지 | 3,000원 | 2010.07.09
[브랜드마케팅] GM,Ford포드,Toyota도요타 브랜드비교분석
Ford, GM, ToyotaCase StudiesConsumer Behavior & Brand MarketingPlus Alpha @Table of ContentsI. General Motors CorporationII. Ford Motors CorporationIII. Toyota Motors CorporationPlus Alpha @General MotorsGM Vision“The World Leader in Transportation Products and Services”(수송제품과 서비스에 세계적인 선도기업)GM Mission고객만족주의를 형성 고객 서비
23페이지 | 1,200원 | 2004.08.28
Case studyForeign Exchange Hedging Strategies at General MotorsContents1. About GM 2. General Motors Treasures Office 3. What is Hedging 4. Benefits of Currency Hedging 5. The hedging problem : Uncertainty and opportunity 6. Hedging objectives of GM 7. GMs policy on how much to hedge 8. A brief interview of Hedging policy of GM 9. Understanding the Choice of a Subsidiarys Funct
10페이지 | 1,400원 | 2012.03.08