레포트 (79)
진에어,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Introduction Jin Air Co Ltd, is a low cost airline originated from South Korea, which is a full subsidiary of Korean Air. It began operations in July 20082. Environmental Analysisa. LCCs-low cost carriers- lower operating cost to have small aircraft travels short distance with no frills to provide flight services with low prices.b. Demands of LCCs have increased because of the growing nationa
15페이지 | 2,000원 | 2014.02.26
금호,아시아니,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Kumho Asians Group M&A Case1. Introduction3. Problem of M&A 2. The process of the M&A4. Conclusion5. ReferenceContentsKumho Asiana GroupLarge South Korean conglomerateKumho Asiana GroupSubsidiaries in the automotive, industry, leisure, logistic, chemical and airline fields.Kumho Asiana GroupKumho Asiana GroupOriginally taxi company, however, now they are major Korean conglomerate
28페이지 | 2,500원 | 2014.01.20
모두투어,하나투어,여행사마케팅,모두투어마케팅,하나투어마케팅,영문마케팅,영문여행사,영문판
ASIANA Airline’s (Star-Alliance as well) Zero-com strategy, they lose ticketing commissions.From 2012, Like HANATOUR, MODETOUR invests on Business Hotel Market. With expend of their business in lodging industry, MODETOUR also set a strategy to establish new Inbound tourism subsidiary. Synergy of Travel and lodging will be able to drag up MODETOUR’s revenue. The crisis of Japan effect signifi
18페이지 | 2,500원 | 2013.08.23
대한한공,대한한공마케팅,대한한공분석,대한한공영문,영문대한한공,서비스경영,서비스경영염문,영문마케팅
IntroductionBusiness structureMarket analysisSWOT analysisService analysisConclusionKorea Air and Asiana Air have formed an oligopoly marketBut the airline Industry deregulation And Low-cost airline to start International flightsKorea air establishing low-cost services in order to respond to JIN AIRMARKET ANAYSISIntroductionBusiness structureMarket analysisSWOT analysisSe
17페이지 | 2,500원 | 2013.08.23
제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
Asiana 20.9Jeju Air 12.2Air Busan 9.9Eastar Jet 7.5Jin Air 7.2Tway Air 7.1Market Share of Domestic Flight by Airlines (%)LCC Market Environment자료: 한국공항공사 (2012.11)Introduction ofJEJU AIR2005Jan Establishment 2006Jun Achieved Air Operation Certificate(AOC) Launch regular Seoul – Jeju route 2008Jul 1st chartered plane flight/ Introduced 2nd B737-800 (HL7780) 2009
46페이지 | 2,000원 | 2013.05.20
에어라인,항공산업,항공시장,항공마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
The Airline IndustryLoyalty Programs in,Strategic ManagementKorea Telecom: Corporate TransformationIntroductionTarget AnalysisIndustry AnalysisRecommendationCost AnalysisIntroductionTarget AnalysisIndustry AnalysisRecommendationCost AnalysisTable of ContentsOverview Industry AnalysisKorean AirlinesAsiana AirlinesCathay PacificValue AnalysisTarget AnalysisRecommendationsIntr
49페이지 | 2,000원 | 2013.05.20
asiana airlines)K (koreana airlines) C (check card) U (university)Curiosity & differentiationUnique Styles of Hyundai CardHyundai card’s marketing success exampleBrand name marketingPRIVIA- Providing unique lifestyle services and goods only for Hyundai card’s membersSuper match – sports starSuper Concert – pop starEXSponsorship with MOMA (The museum of modern art) On-line stor
41페이지 | 1,900원 | 2013.03.06
Asiana Airlines. (Currency in millions of Won)Korean Airlines31-Dec31-Dec31-Dec31-Dec2008200920102011Gross Property Plant And Equipment₩ 17,363,447 ₩ 18,267,402 ₩ 19,931,681 ₩ 22,099,191 Total Depreciation ₩ 787,737 ₩ 817,910 ₩ 891,982 ₩ 1,311,826 Depreciation / PP&E4.54%4.48%4.48%5.94%4 year average of 4.86% We can’t just judge this number high, low,
27페이지 | 2,500원 | 2012.11.23
ASIANA Airline’s (Star-Alliance as well) Zero-com strategy, they lose ticketing commissions.From 2012, Like HANATOUR, MODETOUR invests on Business Hotel Market. With expend of their business in lodging industry, MODETOUR also set a strategy to establish new Inbound tourism subsidiary. Synergy of Travel and lodging will be able to drag up MODETOUR’s revenue. The crisis of Japan effect signifi
18페이지 | 1,700원 | 2012.10.24
introduction team members◆ Reference• KT금호렌트카 : http://www.ktkumhorent.com/• 고객을 위한 세심한 서비스 : http://journeyon.kr/40137654882• 통계청 : http://www.kostat.go.kr• 렌터카 ‘바가지 상술’ 소비자 울린다. : http://www.cstimes.com/news/articleView.html?idxno=70478 • KT금호렌터카 3G통신망 활용한 ‘토탈 안전관리 서비
16페이지 | 1,500원 | 2012.09.20