레포트 (49)
hangover. Then we use the product differentiation as a second concept with its unique white color and taste of Orient. So our marketing will focus on those two concepts with active and close promotion to consumer.3.4. Strategies(4Ps)①PriceThe white sheep’s competitor is not some royal and expensive drinks like whisky, wine, and so on, but the beer which has been solved around sports games.
11페이지 | 1,400원 | 2010.06.30
marketing by using lotte giantslow degree familiar with acid snacklow factory price-> margin upwww.art-com.co.krCopyright © by ARTCOM PT All rights reserved.Company Logo*CheoumCheorum’S SWOTTO s wolow degree, fast hangover-> respond changing alcohol culture norrow target market -> weak so ju-> target to woman a
45페이지 | 2,400원 | 2012.02.11
market. Lastly, advertisement and marketing are important. With two factors mentioned very before, advertisement and marketing will work importantly for the company. So it will be satisfied at the same time.Through the key success factor drawing process, we collect three components as the key success factor of the Yaksu industry. They are 1)R&D and product design 2)Price 3) Marketing competency.
17페이지 | 1,700원 | 2011.10.05
[국제경영] 진로 `참이슬` 일본시장 진출 전략(영문)
MarketOpportunityThreatChange in industryOpportunityOpportunitywith ComplementsMix-drink (e.g. Tonic Water)3. Jinro in Japan, so far5 ForcesYoung & OldTargetOld targetYoung targetOpportunitywith ComplementsMix-drink (e.g. Tonic Water)4. Jinro in Japan in the futureValue Creation & Capture StrategyFor the old, Intensify current high quality image. Emphasizing no hangover imag
22페이지 | 2,100원 | 2011.02.14