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[경영학] 서비스 품질이 소비자의 구매 행동에 미치는 영향(영문)
external-control character will reflect in the negative post-purchase behavior intention more significantly than internal-control character.HypothesisH3When a small difference between the expected and actually perceived quality level exists, external-control character will reflect in the positive post-purchase behavior intension more significantly than internal-control character.HypothesisH4
30페이지 | 1,900원 | 2012.04.24
서비스 퀄리티의 차이, 소비자의 개인적 특성과 다양한 서비스 회복 전략이 구매 후 행동 의도에 미치는 영향에 대한 연구(영문)
external-control character will reflect in the negative post-purchase behavior intention more significantly than internal-control character.HypothesisH3When a small difference between the expected and actually perceived quality level exists, external-control character will reflect in the positive post-purchase behavior intension more significantly than internal-control character.HypothesisH4
30페이지 | 1,900원 | 2012.06.20
[마케팅] 파파이스(Popeyes) 마케팅 전략(영문)
characteristics exist in every region. So, head office cant apprehend all local characteristics and do every works. Master franchise method is that head office gives exclusive rights of brand and know-how to local partner instead of accepting the loyalty. promotion : Popeyes should impress the customers definitely. one of important element of food brand management is story telling. How to stimu
12페이지 | 1,400원 | 2010.10.28
`To the Lighthouse` 속 Stream of Consciousness 사례
character gives the audience logical and reasoned thoughts. These are ‘structured’ even while they represent inner reflection or reverie, and are rendered without relation to external stimuli.” The great soliloquies of Shakespeare, Edel points out, “are structured monologues in which the mind presents reasoned and ordered thought, the ‘end-product’ of the stream of consciousness, not
8페이지 | 500원 | 2018.05.16