레포트 (20,777)
The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information
The Moderating Effect of Product Knowledgeon the Learning and Organization of ProductInformationBy: ELIZABETH COWLEYANDREW A. MITCHELLContents: Introduction.Theory.Knowledge level differences.Method.Results.Discussion.1- Introduction:The objective of this research is to examine how differences in product category knowledge affect the organization of new brand information in consumers
30페이지 | 1,000원 | 2016.04.16
Operations strategy for the effective delivery of integrated industrial product-service offerings
Operations strategy for the effective delivery of integrated industrial product-service offerings0. ContentsIntroductionLiterature reviewResearch designAn operations strategy frameworkFindings from the case studiesDiscussionConclusion1. IntroductionThe change of the business environment of the manufacturing industryWell-designed productsSERVICEIntegrated product/service offeringsU
40페이지 | 2,500원 | 2013.08.23
Giant Consumer Products -The Sales Promotion Resource Allocation Decision
Giant Consumer Products:The Sales Promotion Resource Allocation Decision1. About the Status QuoSanchez가 전국적인 판매 촉진을 전개해야 하는가에 관한 의사 결정은 여러 가지 변수들을 고려해서 신중하게 결정해야 할 것이다. 판매 촉진을 하여 비용만 낭비하게 되는 경우가 많기 때문이다. 판매 촉진은 Dinardos 32-ounce package
5페이지 | 1,100원 | 2010.01.27
[조직행동론 사례연구] A Day in the Life of Alex Sander - Driving in the Fast Lane at Landon Care Products
조직행동론 사례연구 A Day in the Life of Alex Sander - Driving in the Fast Lane at Landon Care ProductsI. 현상황 Landon Care Product(이하 Landon)는 화장품 회사로, 2007년 1월 미국 시장 진출의 교두보를 필요로 하는 유럽의 미용회사인 Avant-Garde社에게 인수되었다. 해당 부서장인 Sam glass는 생산 팀을 개편하고, 새로운 시장에
3페이지 | 800원 | 2017.03.17
[기술마케팅] 캐즘 마케팅 Crossing the Chasm - Marketing and Selling High-Tech Products to Mainstream Customers
the next)구전효과를 통한 추진력을 유지하며 일련의 과정이 연속적으로 진행되는 것이 이상적상용화, 응용분야본질적 가치Whole Product초고속 성장Paradigm Shift표준으로 확립수용성 개선전략 불필요InnovatorsEarly AdoptersEarly MajorityLate MajorityLaggardsEarly marketMainstream marketLate market4Target Market : 전기
65페이지 | 2,800원 | 2010.12.21
[식음료부문관리론] 통제를 위한 기초의 관점에서의 메뉴(영문)
the nine control points covered in this book. the flow chart begins with the menu planning control point at the base, since menu planning is the foundation for control. the flow chart uses boxes to illustrate each of the control points. the arrows between boxes indicate a flow of products and, in some cases, a transfer of paperwork and/or a movement of personnel. for example, the arrow between th
17페이지 | 1,700원 | 2010.04.09
COPY FREE SHOP FEASIBILITY PLANFeasibility Plan Prepared By( 00학과 000000 )Date PreparedFEB. 2009 Table of ContentsEXECUTIVE SUMMARY 3 PRODUCT/SERVICE 4 Purpose of the Product/Service 4Stage of Development 4Product/Service Limitations 4Proprietary Rights 4Governmental Approvals 4Product/Service Liability 4Related Products/Services and Spin-Offs 5Production 5THE MARKET 6Current
14페이지 | 4,500원 | 2010.10.22
[국제경영] 광고, 세일즈 프로모션, 홍보 사례조사(영문)
the Advertising ProgramSales PromotionPublic Relation5.4.2.3.1.Advertising is any paid form of non-personal communication about an organization, good, service, or idea buy an identified sponsor.Pioneering advertisementsCompetitive advertisementsReminder advertisingProduct AdvertisementsPioneering advertisementsseek to inform an individual what the product is, what its fun
51페이지 | 2,700원 | 2011.05.25
[마케팅 입문] Chapter2 기업전략과 마케팅 전략-고객관계구축을 위한 파트너십 구축(영문)
The business portfolio is the collection of businesses and products that make up the companyPortfolio analysis is a major activity in strategic planning whereby management evaluates the products and businesses that make up the companyDesigning the Business PortfolioChapter 2- slide *Copyright © 2010 Pearson Education, Inc. Publishing as Prentice HallCompanywide Strategic PlanningStrateg
26페이지 | 2,300원 | 2011.01.04
The effect of medium on economic choice in purchasing product: Cash versus Gift Certificate -Irrational economic decision caused by gift certificationⅠ. AbstractGift certificate is commonly thought to cause overconsumption and unexpected spending, because it is regarded as a different medium of paying, unlike cash. However, it is certain that gift certificate has a role of cash in many econom
7페이지 | 1,100원 | 2009.05.14