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Sports Celebrity Endorsements in retail products advertising - Brand Marketing
product, athlete, or other model. Also considered not athlete.Our study : add to study into the current decade and investigating for the first time the use of athletes as endorsers.Celebrity endorser(athletes) are widely presumed to be an effective method of promoting retail merchandise to gain optimum benefits.Literature reviewCelebrity endorsersAccording to Stone et al.1)financial implica
28페이지 | 2,000원 | 2016.03.18
[국제물류]역물료`Reverse logistics`에 대하여(영문)
are several competing terms, like reversed logistics, return logistics and retro logistics or reverse distribution. In fact, the diversity of definitions with respect to recovery practices is a well-recognised source of misconceiving both in research as in practice.1.1 Classification(1) Product ReturnIt can occur when customer want to back the goods to manufacturer and retailer due to a refund
18페이지 | 1,800원 | 2010.08.14
products are good but they are sick of them easily because there are so many things to eat. In this situation, direct management stores are more suitable to operate its management like marketing, displaying, and supplying new products. (2) From delivery to displaying: Orion started displaying its products on behalf of the owner of retail store for the first time. Through this service, it could g
18페이지 | 2,100원 | 2010.08.20
product. It has its headquarter in Clichy, France. And it has 38 factories around the world, 5 development centers around the globe - in Shanghai, Rio de Janeiro, Dubai, New York and Paris. L’Oréal employs 64600 employees who have 110 nationalities, and 57% of managers and 38% of management committee members are women.L’Oréal has been stretched to 130 countries. Its annual gross sales €
21페이지 | 2,100원 | 2010.08.31