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part-timers, menusnone smoking areas, business hoursneater foods, cleaner atmospheres4P1st steproductValue > Price > Costmore reasonable pricing policy4P2nd stepriceeasier to findthe Frypan – located in a food alleythe Thunder – located on the corner of HUFS4P3rd steplaceThe Frypan a coupon system(B2C)The Thunder noneSales Promotion Techniques4P4th stepromotionvsC
27페이지 | 1,900원 | 2013.03.20
[마케팅] 파파이스(Popeyes) 마케팅 전략(영문)
menus and beverages as said in the 4P, cozy and restful atmostphere like Starbucks is needed. Because this atmosphere is felt by customers inside minds, it is complicated to achieve cafeteria style. For this atmosphere, except the 4P parts, interior design is significant factor. When customers firstly walk in the restaurant, the general image of the place is determined by the interior style. By
12페이지 | 1,400원 | 2010.10.28
menu, coupon event is held to promote awareness of the new menu to consumers. In addition, seasonal tumblers are released. Also, in the late of year, Starbucks offer ‘Starbucks Diary’ through sticker event. Pascucci: Pascucci is offering reserving service and discount through partnership with many credit card companies.Caffe Bene: The most famous Caffe Bene’s marketing strategy is an adve
20페이지 | 1,800원 | 2011.09.23
[MIS, 경영정보] 멜론 Melon & iTunes 아이튠즈 분석(영문)
menu bar which lists different categories of services available, such as Music, Movies, Podcasts, and Books. By clicking, there appears a scroll with subcategories. By clicking on the subcategory, it directs you to that particular category, from which you can look around and download. Below the menu bar, also on the center, there are subcategories of contents that can be downloaded: Albums, Sing
8페이지 | 1,100원 | 2012.02.11