레포트 (2,896)
[광고론] 기아자동차 쏘울 KIA Soul IMC 전략
Current car market and STP AnalysisInnovative new SUV concept carFancy design and various customizationFulfill specific customer needs 1Not for existed market, but for blue oceanDemand for new design not in existed marketCreate a window of opportunity to the ‘SOUL’2Exposed and potential competitorsNissan’s boxcar ‘CUBE’Others can enter into the same market 3Current car mark
48페이지 | 3,000원 | 2012.06.16
RAFFINE(smart kimchi refrigerator)Marketing planContentsProduct introduction- What is smart kimchi refrigerator?Situational analysis- current situation, PEST, competitor, target market, customer profiles, SWOT analysis- strength, weakness, opportunity, threatMarketing goalsMarketing Mix(5Ps)Marketing positioningFinancialsProduct introduction“FOLLOW ME”1. Product introductionW
39페이지 | 2,500원 | 2012.04.24
Current goal : To increase market share by selling new products ( light and fruits energy )Current Objective : To achieve sales of 70 billion won in 2013 Functional beverage accounts for 11 % of domestic beverage market and Hot6ix is dominating 60% of market share followed by Redbull , Burn in tense Etc. Current Goal & Objective Analysis on current energy drink market II. Situation Analysis
34페이지 | 2,400원 | 2015.06.01
PROSPECS Always below your life(New challenges of Prospecs with specialized functions)1. Current Market Analysis(1) Environmental Analysis(2) 4P Analysis(3) SWOT Analysis(4) STP Analysis2. Suggestions to Prospecs(1) Brand Promotion(2) Product Strategy new product development① For Kids during period of growth② For Pregnant③ For Silver Generation3. Summary1. Current Market
15페이지 | 1,500원 | 2012.10.24
Analysisa. Current Performance Evaluation System: Learning and growthobjective : Timely Rain for EmployeesPulmuone is concentrating on Learning and growh perspective on the principal of ‘Timely Rain for Emplyoees’. In the Learning and growth area, there are five factors for pulmuone’s critical success. Pulmuone’s first CSF is Distinct Organization Culture. Pulmuone pursues constructi
23페이지 | 1,700원 | 2010.12.21
[마케팅] 애플 아이폰 vs 삼성 갤럭시s 마케팅전략(영문)
I phone VS Galaxy SAgenda 31Environment AnalysisIntroduction to Project245Critical Success Factor6Marketing StrategyCurrent Marketing Strategy2Comparison Profit7ConclusionIntroduction to Project CompanyAppleCEOTimothy cookFounderSteve Jobs, Steve Wozniak설립연도April 1, 1976매출액 $ 28.27 billion (Q3 2011)영업이익$ 6.62 billion (Q3 2011)3CompanySAMSUNGC
25페이지 | 1,900원 | 2012.03.19
analysis of current market condition is essential to create a suitable strategy for its expansion. In this report we analyze AMOREPACIFIC and give a brief company overview. After that, we suggest the background which motivated it to expand abroad and show the challenges to global market. Also, our case study includes AMOREPACIFIC’s entrance to foreign cosmetics markets which are France, China
12페이지 | 2,500원 | 2017.11.17
Current Market Analysis< Kerasys’ SWOT>Strength : Kerasys has a brand awareness. Almost people might have heard about Kerasys and also familiar with this brand. This can be the strength when Kerasys reach out to consumers. Their greatest strengths is fragrance. Many people think Kerasys’ shampoo fragrance is so great. And Kerasys ampul is the mega hit products. Ampul makes brand image prof
10페이지 | 900원 | 2014.07.08
[기업분석]기술력을 가진 브랜드로서 `e-편한세상`의 브랜드전략
기술력을 가진 브랜드로서 “e-편한세상”의 No.1 브랜드 전략 OUTLINEAS-IS AnalysisConclusionStrategyIndustry analysisEnvironment analysisStrategy Step 1.Creation of visionStrategy Step 2.ImplementationConclusionStatus of Housing IndustryBrand in Housing IndustryConsumerCompetitorCompanyEvaluation of current strategyNew Marketing goalLC CommunityInformati
38페이지 | 2,100원 | 2004.02.19
Analysis of Current Marketing SituationⅠ. Market situation ☞ 학생, 젊은 직장인, 비즈니스모임, 가족 등 Focus가 다른 여러 Target을 상대로 복합적인 서비스를 제공 → 비효율적, 이도 저도 아닌 상태 Ⅱ. Product situation☞ Product Width, Length 복잡, 그러나 인기 메뉴인 크랩&랍스타가 판매의 40%Ⅲ. Competitive situation☞ 경
29페이지 | 2,100원 | 2007.05.31
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