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New Product Development Plan for1. Executive SummaryBusiness ConceptSmart shoes which are a convergence of Reeboks functional foot wear Reetone with IT features. Has display, scale, BMI calculator embedded. A new type of product targeted mainly at Koreans in their 20~30s who is interested in diet. Company BackgroundReebok, once a major sports brand but now a part of Adidas, recently lau
18페이지 | 1,700원 | 2011.03.14
Korean obesity increases is growing craze for diets. This is also for women as well as the man is showing great interest. So about diets is springing many products.Particularly, Diet is important exercise but diet food is also important. Depending on diet food, diet is effective rapidly appearing. But if you try to create a diet food, many people dont know what to do. In addition, this is cumbe
12페이지 | 1,700원 | 2012.03.28
diet, so they want to buy health and low calorie food. Finally, because of melamine and poisonous food accidents, people want to purchase safety food. Tofu can satisfy above customers. The Customer EnvironmentCurrent and Potential CustomersAccording to the presentation of the results of (Korea Food & Drug Administration related sanitation of tofu study in 2005, 86% of Korean usually eat tofu
29페이지 | 2,100원 | 2010.01.11
소프트 시스템 방법론(SSM)에 따른 액션러닝과 풀무원(영문)
Korean culinary style of cooking, with a heavy dependence of fresh, close-to-nature products: Traditional Korean foods are considered one of world’s healthiest diets, with a heavy dependence on soybean-related ingredients2. The Pulmuone founder’s vision that emphasizes a “love for neighbors” and a “respect for all livings beings3. The mixing of corporate values with strong results, fo
11페이지 | 1,400원 | 2011.02.08