- [마케팅] 역 포지셔닝 마케팅 사례 연구(영문)
assemble by ourself. IKEA explain it is a mission, and it make you prosumersThe key to success 30The key to success Third, cutting costIKEA divide product part by part. This strategy help easier and more efficient from manufacturing to buying. Furthermore, it helps to reduce damage.r31The key to success Fourth, there various shape of storeThere are restaurant, nursery and grocery store in IKEA. In this kinds of store, they display some items to decorate around furniture.3233It is a unique way to go with the idea as opposed to other company approaches to consumers.The reverse bran
- [마케팅] 역 포지셔닝 마케팅 사례 연구(영문)
Reverse-PositionedMany American consumers were embarrassed when IKEA enter the America market at first because its service and products looked very poor compared with others. There were four types of furniture and no personnel who help customers find goods in the store. Customers should look around all stores by themselves.pic 06 In addition, IKEA doesnt provide shipping services and assembling services. They should take some products they choose by their own car, and put together in their house. Most companies explain their goods are the best, but IKEA tell differently. IKEA tell their g
- 가구제조공정 개론
Assembling Line* Body Press* 상도 Spray line - 최근 고급제품외 미적용Board형 (특판제품)☞Door사양에 따라 공정 적용일반적으로 전문공장화--용 도* 도장제품 사양에 적용* 각 공정별 가공부품을 조립* 고급 몸통사양에 도장 적용작업내용및관련사진23) 수납가구용 설비3. 제조설비공 정문 부 착포 장출 고Flush형(시판제품)* Auto. Assembling Line* Auto P.P Banding M/C대리점 및 개인고객별 출고Board형 (특판제품)-* Pallet Stretch Wrapping M/C* 건설사 현장별
- The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA
assemble by ourself. IKEA explain it is a mission, and it make you prosumersThe key to success 30The key to success Third, cutting costIKEA divide product part by part. This strategy help easier and more efficient from manufacturing to buying. Furthermore, it helps to reduce damage.r31The key to success Fourth, there various shape of storeThere are restaurant, nursery and grocery store in IKEA. In this kinds of store, they display some items to decorate around furniture.3233It is a unique way to go with the idea as opposed to other company approaches to consumers.The reverse bran
- The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA
Reverse-PositionedMany American consumers were embarrassed when IKEA enter the America market at first because its service and products looked very poor compared with others. There were four types of furniture and no personnel who help customers find goods in the store. Customers should look around all stores by themselves.pic 06 In addition, IKEA doesnt provide shipping services and assembling services. They should take some products they choose by their own car, and put together in their house. Most companies explain their goods are the best, but IKEA tell differently. IKEA tell their g