Lecture Note__New Venture Startup_MBA_Alto_04-12 Developing a Marketing Plan

Marketing 100,000G & A (Operations/Fees) 20,000Total Launch Cost $220,000Founders Investment for Comps $5,000Round 1 Investment Needed $215,000ROUND 1 : PRODUCT LAUNCH | $215,000Partner with popular clothing retailer forexclusive launch integrationsROUND 2 : GROWTH | $1.2MMSeek from group Investorsoutfit |ROADMAP16TASK / ACTIVITYYEAR 1 YEAR 2Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8MVP ALPHA BETA OFFICIAL LAUNCHRESEARCHIdeation/TestingCustomer ArchetypesPRODUCT DEVELOPMENTComps/User FlowHire DevelopersMARKETING/SALESBrand/Product Site/Social AcctsOrganic AwarenessMarketing/PR PlanFIN

developing one-of-a-kind in-house CIS make in-housedevelopment impracticalThese market drivers will continue to be significant for the foreseeable futureDeregulationHigher consumerexpectationStable financialsLegacy systemsIn-housedevelopment costFirst cut analysis estimates Cayenta UM’score market size to be ~$300 MKey AssumptionsPopulation:• 19,000 US municipalities and 3000 counties in US• 1,250 municipalities with $25K-1,000K residents (~25K-500K bills), 746 counties with 50K-500K residentsCustomer behavior:• Municipalities and utilities install new system every 1

a better way• Opportunities are everywhere• Embrace innovation, change and growth• Failure is learning• Passion for what you doProfessionally• Startup Entrepreneurship• Corporate Entrepreneurship• Social Entrepreneurship• Family Business Entrepreneurship• Entrepreneurship in a ProfessionIn One’s Personal Life• The Family• Church• Community• Personal Relationship• Personal Finances• Dealing with Life ChallengesEntrepreneurship is Beneficial for Everyone©ProfessorDavidChoiDeveloping the Right Personal Qualities©ProfessorDavidChoiSome Commo

Marketing & Sales $0 $0G&A $0 $0Operating Income $0 $0Depreciation $0 $0Amortization $0 $0Interest Expense $0 $0Other ExpenseIncome TaxNET PROFIT (LOSS) $0 $0 $0 $0See if you can fill it out? Make some adjustments. Be approximate.Note: If you are going to get a loan or investment, you will need to assume that you are using thefunds to grow your business.Financing PlanFinancing Plan (early startup)$2,000 Develop prototypes and test market Personal savings$10,000 Develop initial batch of products and sell on Instagram Personal savings$100,000 Manufacture with 3rd party and sell

a unprecedented solutionToday, HP enjoys unchallenged leadership in thermal transferPatel was recognized with increased opportunity and accelerated careeradvancementThe Case of Chandra Patel (HBR)Can You be a Change Agent in your Company?: HP(2)The Case of Chandra Patel (HBR)Inducted into the Hall of Fame of the Silicon ValleyEngineering CouncilCan You be a Change Agent in your Company?: HP(2) Imagine that you have a strong entrepreneurial mindset and are talented in theentrepreneurial process.So: You know about the lean startup process and you are a great entrepreneurialleader.