Hyundai credit card 레포트

card company.1-1. Why we choose this area- We are familiar with card company’s names but actually it is true that we have no idea about company’s scale or location in industry. We will going to use a credit card when we get our job although we are not use it that much now, so we should know which card going to benefit to me or which company have a vision. Not just be turned around a company’s finger with surface marketing, for choose our future company well with self judgments we select this industry.1-2. Companies that we selected- BC Card, City Bank, Hana SK Card, Hyundai Card, Lo

Marketing Process of HyundaicardIntroduction Reasons Market AnalysisCustomerCompanyCompetitorGE MatrixSTP StrategySegmentationTargetingPositioningMarket Mix 4PProductPricePlacePromotionConclusionContentsThe company HistoryYearContent2001Diners club Korea Co. is changed to Hyundaicard Co.2002Hyundaicard Co. issue ‘Hyundai M Card’2003Hyundaicard Co. issue ‘Hyundaicard M’ card and the customer satisfaction office2004Issuing Hyundaicard CI, issuing Alphabet Card, Achieving the first in the service satisfaction index in the credit-card market 2005The first pl

ContentsMarket AnalysisCompany AnalysisCompetitor AnalysisAdvertising AnalysisAdvertising Theory AnalysisSuggestionsMarket AnalysisWHOLE ECONOMIC SITUATIONGlobal economic recession Households debts are increasing People began to give up using credit card As a result, check card using rate grow up!Credit card ↓check card ↑Market AnalysisHowever,By recovering economic depression,Credit card using rate will be increasedSo, many credit card company are planning to execute aggressive marketing to obtain consumersMarket AnalysisHyundai card is ranked in 3rd How can Hyunda

cards the merger at the time of the labor union problem which happens1.Rise of Korean economic growth rate 2.Korean credit card delay ratio depreciation1.consumers various desire change 2.Competitive dentition of domestic credit card company 3.Cash service interest rate cut politic propulsion of credit card Market Analysis2. Market AnalysisMarket ShareGraph of Card Market shareShin-Han Card is remaining the first place in the market share BUT!! The percentage of the market share is declining slowlyCompetitive Card Brands, especially Hyundai Card is facing a successful result in th

Corporate Culture of Hyundai CardContentIntroductioninnovative though on spacecorporate cultures EntertainmentsConclusionIntroductionHyundai CardConstant GrowthSecond in card businessVarious credit card servicesBenefit to buying a car, taking a trip, shopping, etcVarious event affiliated cultural lifeContribute to the societyNo.1 in credit card sector for five yearsSatisfaction research in NCSI (National Customer Satisfaction Index)New product development reflect customer’s needsUpgrading existing product reflect trendFitch upgrade credit rating from BBB to BBB+Asset Qua