[유통경제학] 국내 대형 할인마트내 농산물의 유통 체계 분석(영문)
등록일 / 수정일- 페이지 / 형식
- 자료평가
- 구매가격
- 2010.11.29 / 2019.12.24
- 16페이지 /
hwp (아래아한글2002) - 평가한 분이 없습니다. (구매금액의 3%지급)
- 1,400원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
추천 연관자료
- 목차
-
I. Introduction
II. Present condition of big marts’ distribution in agricultural products.
1. Current distribution cost of agricultural products.
2. Sales weight in agricultural products of big marts.
III. Importance and structure change in distribution of agricultural products.
1. Structural change in distribution of agricultural products
Ⅳ. Analyze characteristic of rice sales of big marts.
1. Current distribution circumstance in rice and its sales characteristics of big marts.
(1) Current distribution circumstance of big marts.
(2) Sales price and its margin.
(3) Sale characteristics in packing units.
(4) Sales characteristic in brands
(5) Price off deals.
Ⅴ. Conclusion (affects of big marts to sales/distribution of rice)
- 본문내용
-
(3) Supply system in agricultural products of big marts.
Retail market of agricultural products can be divided by two markets. In a point of retail organizations’ view, there is a purchasing market that supplies agricultural products from producing districts and vendor of wholesale market to provides to customers. In addition, there is a market for sale the products to customers.
For the big marts, buyers will responsible to purchase agricultural products from principle suppliers, such as producer, producer organization, collectors and vendor of wholesale market, to sell this product to customers. Thus, there two markets which is purchasing market that made deals between variety suppliers and few buyers of big marts, and sales market that made deals between few branches of big marts and numerous customers. Although these two markets coexistent each other, they have significantly different characteristics in market structure.
Initial difference is number of trading partners (suppliers and consumers) in purchasing market and retail sales market of agricultural products. Purchasing market has imperfect market structure that represents characteristic of monophony demands or oligopoly demands, because buyers made purchase contraction with numerous suppliers based on their advantage of ‘bulk buys’ that described as ‘many suppliers with monopoly or few buyers’. In contrast, big marts made Everyday Low Price sales to numerous typical consumers through discount outlet in sales market. It described as ‘monopoly or few sellers with numerous purchasers’ that represents imperfect market structure which has characteristic of monophony supplies or oligopoly supplies.
[ Picture - 3. Supply system in agricultural products of big marts]
I. Analyze characteristic of rice sales of big marts.
We have reviewed general distribution in agricultural products of big marts. Now we will focused on rice, among agricultural products vary. Big marts are at pivotal position in distribution of rice, because sales of big marts are increasing while distribution of traditional market is decreasing. Thus, importance of distribution channel is increasing as well as market share of retail phase. Market share of big marts expects to be expanded due to continuous increasing quantity of imported rice, and it will be affected in not only rice producers and rice processing comples (RPC), but also competing distributors, such as wholesale market and small-sized retailers.
1. Current distribution circumstance in rice and its sales
자료평가
-
아직 평가한 내용이 없습니다.
오늘 본 자료
더보기
최근 판매 자료
- [회사법] 법인격부인론
- [스포츠마케팅] 한국 프로농구 KBL의 활성화
- 마켓컬리 SWOT분석과 성공비결 / 마켓컬리 다양한 경영전략과 마케팅전략 사례연구 / 마켓컬리 향후전략 3가지 제시
- 대선주조 마케팅전략/기업소개/환경분석/경쟁우위/STP,4P전략및매력도분석/결론및소감
- 통제적 가정의 부모유형 9가지 중에서 한 가지를 선택하여 본인이 선택한 부모유형의 정의와 선택이유, 장점·단점, 자녀라면 어떻게 지혜롭게 조화로운 관계를 유지할 것인가에 대한 내용을 정리하여 작성하시오
- [토지경제학] 리카도의 차액지대설 개념과 이론
- 굿네이버스 SWOT, 4P 분석
- 공기업보고서 한국 교육 방송공사
- [프로젝트관리] 프로젝트 실패사례와 해결방안
- [경영학] 이마트 마케팅 전략
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.
